The continuous innovation of Color Alchemy technology, with the collaborative efforts of Wideopen Platform, BrytePac and Excel Print, has resulted in a portable light box with 2 x 3m dimensions. It takes only 15 minutes to set up, which is much shorter than traditional LED video walls.

The control of specialised artwork executions combined with tailored lighting and shading, create a cost efficient process of motion and animation, ideal for advertising and visual communications.

This technology, which is patented and proudly South African, is the combination of a full video wall, static print and artificial intelligence, featuring specialised camera technology that responds differently to an individual’s personal characteristics, such as a T-shirt colour). Enhancements to the technology mean campaigns can be activated with a mobile phone or online portal.

COLOR ALCHEMY (+27 10) 300 5477