According to Kim Spalding, Global Product Director of Small Business Ads at Google, small businesses make a big impact on our communities – creating jobs, treating customers like family, and often defining what makes a town unique. Over the years, they’ve built a range of tools to help these businesses use the web to grow and thrive.
These tools make it easier for small business owners to find and connect with customers and run their businesses. ‘I’ve had the opportunity to get to know many small business owners and the challenges they face. Most of them tell me that they need help saving time at work, or that they need easy tools to help them promote their business. The internet has created new opportunities for small businesses, but it can be hard to know where to start,’ said Spalding.
For International Small Business Day (27 June), Google launched Google for Small Business – a new Grow with Google initiative to help small business owners find the right Google tools and services to reach their business goals. The website has:
• Personalised plans: tell them your business name, answer a few questions about your business, and select a goal. You’ll then receive a step-by-step, tailored plan of recommended products to help you stand out online, reach more customers, and work more efficiently. The recommendations will include products to help with all three, but with a special focus on the goal that’s most important to you.
• In-person workshops: locate free Grow with Google workshops happening near you for hands-on help.
• Latest news: stay updated on Google’s small business-focused tools and services.