The #ModernMarketingTrendCamp will take place on 11 and 12 September 2019 at the Gallagher Convention Centre, where industry experts will cover branding, new-age marketing, technology and campaigns across the branding, advertising and marketing industries. 

One of the speakers is Anne Dolinschek, Founder and Chief Strategist at Nfluential, who will focus on using influencers as a marketing channel. Anne’s research reveals why influencers are an important channel – if the right types of influencers are used in the right way, they can bring immense value to brands. They can be the difference between consumers loving or hating a brand or choosing competing brands.

‘So often we think that only brands have concerns, but in the digital age, consumers aren’t easily hoodwinked. This is yet another reason why strategy is important when brands want to roll out influencer campaigns. Using the incorrect types of influencers with the wrong content can lead to campaigns falling flat,’ said Dolinschek.

Entrance to the Trend Camp is free. For more information and to register, click here.