Kirsty Dugmore, Chief Growth Officer of SugaSpice, will focus on Evidence-based marketing – detailing what is it and why we need it at the upcoming #ModernMarketingTrendCamp, taking place on 11 and 12 September 2019 at the Gallagher Convention Centre.

Dugmore will elaborate on how marketers can use the disciplines of Behavioural Economics, Observed Consumer Behaviour and Neuro-marketing to better understand consumers’ purchasing and brand decisions.

‘Marketing has certainly come a very long way over the past decade,’ stated Dugmore. ‘This has been largely due to the application of advanced research techniques that are grounded in scientific methodologies and the integration of science-based disciplines into the marketing fields.’

Entrance to the Trend Camp is free. For more information and to register, click here.