The first Modern Marketing Expo, co-located with Sign Africa, FESPA Africa, Africa Print and Africa LED, and which was held last week at Gallagher Convention Centre, attracted 6850 visitors in total, with 5923 unique visitors and 927 revisits.
The expo was an opportunity to see the most innovative promotional, display and marketing products. Visitors got to interact with advertising and marketing professionals who could help them deliver on their brand objectives and campaigns.
Exhibitors had positive feedback about the event:
Jacqueline Les from Stelle Group: ‘This is the first time we were promoting our marketing side of all three of our companies. We saw a diversity of visitors, and we had a great response with positive leads. The visitors we had were here for a reason – they were looking for branding and marketing solutions, not just passing by.’
Jason Smith from Print Impact said, ‘The show was quite good for us, we have had a lot of guys from marketing companies and corporates. On the second day, we already received some orders that were sent to our office and have had more leads than we normally have so the future of our business is already looking better.’
Grant Yang from Power Africa said, ‘The show was very good. Visitors to our stand were looking for new ways of marketing and getting their brand out there, not just walking around. I am happy with the quality of people I interacted with as they were buyers. It was a well-organised show – well done to the organisers.’
Stephan Koekemoer from Cut2Size said, ‘We had a manageable number of people coming through to our stand and we were happy that we could have conversations with them all as they were people who knew what they wanted. It was the right set of people – business people who were here to look and buy the solutions.’
Cindy Mynhardt from Tali Digital Branding Solutions said, ‘We have had a lot of positive feedback and lots of enquiries.’
Yusuf Laher from Lahers said, ‘The show was great, we had great number of leads. It was an overall productive show.’
Greg Heyne from OCD Marketing said, ‘We had good quality visitors, most of which were potential resellers of the marketing and branding solutions that we have – so those were a lot of business owners.’
Lelanie Clark from Mnandi Signs said, ‘It was the first time we were promoting the branding side of our business. We have had a lot of hits which need to follow up on.’
Terrence Govender from Pinnacle Digital Solutions said, ‘We liked the expo set up and the vibe altogether. We had a mixture of visitors from students who were learning more about the industry and business owners who were looking for supplies and to expand their businesses.’
Eugene Dacache from Excel LED said, ‘We had a good show. We got some enquiries and a lot of interest, the visitors were very receptive.’
A We Do Pro representative said, ‘The venue was amazing and so were the people. They knew what they wanted and asked relevant questions, so we had a lot of leads to follow up on.’
Judges visited each stand at the expo and judged the stands according to criteria based on design, staff friendliness and professionalism. The results are as follows:
Medium Shell Scheme Package
First place: Car Wrap Kings
Medium Stand Space Only
First place: Print Impact
Second place: Stelle Enterprises
Small Stand Space Only
First place: Expo Guys
Second place: Cut2Size
Small Shell Scheme Package
First place: OCD Marketing
Second place: Uprint Digital Direct
Small Floor Space Only
First place: Triga Systems
Second place: Unigraphics
T-shirt design competition
Mzwakhe Booi was crowned the winner of the 2019 Modern Marketing T-shirt Design Competition. Booi won a cash prize of R3500, runner-up Tanita de Lange won R1750 and the second runner-up, Deshmir Moodley, won R1000.
Designers were invited to post their ‘Explosion of Possibilities’ themed T-shirt design on the Modern Marketing Facebook page. Entrants were required to get as many likes as possible for their design to be printed and showcased at the Modern Marketing Expo. The top 15 designs were printed and displayed at registration for the public to vote.
The expo also featured a successfully packed #ModernMarketingTrendCamp where delegates saw presentations from industry experts, covering branding, new-age marketing, technology and campaigns across the marketing and branding industries.
Mohammed Jogie – Strategy and Design at MSD showed a creativity sprint that is interactive, fun and insightful. Jodie presented insights into creative problem solving with the help of ground-breaking research from around the world.
Gilbert Kumpukwe – Senior Campaign Manager at Version Eight detailed the art behind the product recognition degree by consumers through brand management, strategy development, considering consumer behaviour and finally managing the advertisement of the brand.
Kagiso Musi, Group Managing Director at Meta Media discussed why data is a big buzzword at the moment and focused at data from a traditional media perspective that can be used to create insight-rich media campaigns.
Renier Meyer, Account Strategist at iLEAD et al (a Google partner) showed delegates how they can maximise their brand campaign reach with Google by using effective PPC campaigns, Google ads, website optimisation and social media.
Anne Dolinschek, Founder and Chief Strategist at Nfluential presented her research that revealed why influencers are an important channel – if the right types of influencers are used in the right way, they can bring immense value to brands. She highlighted the difference between consumers loving or hating a brand or choosing competing brands based on influencers.
Tholoana Qhobela, Chief Strategy Officer at Havas South Africa elaborated on how brands can forge a meaningful relationship with their target audiences through the work that they create.
Kirsty Dugmore, Chief Growth Officer of SugaSpice explained how marketers can use the disciplines of Behavioural Economics, Observed Consumer Behaviour and Neuro-marketing to better understand consumers’ purchasing and brand decisions and gave readings on these disciplines.
Andrew Human, CEO of the Loeries Africa and Middle East illustrated his favourite Loerie award-winning campaigns and went on to show innovative campaign strategies that brought new and fresh thinking and how the campaigns were relevant to the brand, target audience and medium used.
MODERN MARKETING EXPO