The Changer – a media solution that shows a before and after version of a product or solution – was highlighted by Pocket Media Solutions at the Modern Marketing Expo that took place from 11-13 September 2019 at the Gallagher Convention Centre. 

The Changer is perfect for company/organisation rebranding as you can have the old logo and change it into a new logo in one swift move and one graphic. It captures attention, so much so that consumers enjoy playing with – and keeping – them. It is a great way to ensure campaign longevity when the tab is pulled to reveal a specific message.

Customisation options include:

  • Changing name and/or branding and/or logo – pull the tab to see our new look.
  • A handy guide.
  • Social Media URLs.
  • A brand/product evolution story.
  • A message on a door-hanger or a bottle-hanger.
  • Unique invitation to an event or as a wedding invite.

The Changer is ideal for a before and after advert – it allows people to see a scenario from two contrasting angles. It can offer tips on how to bridge the divide between print and digital and can include QR Codes, Augmented Reality applications, changing brand images or social media URLs.