Andrew Human, CEO of the Loeries Africa Middle East – address the topic ‘How to create award-winning campaigns’ at the #ModernMarketingTrendCamp. He illustrated a few of his favourite Loeries award-winning campaigns, discussed innovative campaign strategies that brought new and fresh thinking and how the campaigns were relevant to the brand, target audience and medium used. […]
Kirsty Dugmore, Chief Growth Officer of SugaSpice, elaborated on how marketers can use the disciplines of Behavioural Economics, Observed Consumer Behaviour and neuro-marketing to better understand consumers’ purchasing and brand decisions at the #ModernMarketingTrendCamp. This article highlights key takeaways from her presentation. According to Dugmore, marketing has come a very long way over the past decade. […]
Anne Dolinschek, Founder and Chief Strategist at Nfluential, focused on using influencers as a marketing channel at the #ModernMarketingTrendCamp. This article highlights key takeaways from her presentation. Dolinschek reveals why influencers are an important channel and how if the right types of influencers are used in the right way, they can bring immense value to brands. […]
Tholoana Qhobela, Chief Strategy Officer at Havas South Africa, gave a presentation on building a good relationship with your audience and detailed how brands can forge a meaningful relationship with their target audiences at the #ModernMarketingTrendCamp. This article highlights key takeaways from her presentation. Qhobela mentioned that brands need to analyse the extent to which they can forge […]
Kagiso Musi, Group Managing Director at Meta Media, showed #ModernMarketingTrendcamp delegates how they can use data to create insight-rich media campaigns. Read more about Musi’s presentation highlights, where she discusses how she uses her experience to strategically approach business opportunities and solve problems and challenges more holistically. Digitisation and data WiFi has replaced most of […]
Modern Marketing wishes all its readers a joyous festive season and a prosperous New Year. We will be closed from 13 December 2019 and will reopen on 9 January 2020. Thank you for your support throughout the year! Be sure to add our Modern Marketing expo dates to your 2019 calendar:• Johannesburg: 9-11 September 2020, […]
South African brand managers have switched on to the high returns that outdoor offers, says Andrew Stevens, Director of Tractor Outdoor. The right billboard in the right place is one of the powerful ways of getting your message to your target market. Unfortunately, the positive aspects of outdoor are being drowned out by one or […]
According to Michael King, Managing Director of Reprise Digital, an IPG Mediabrands company, in South Africa, financial industries, especially the top insurance companies, invest more money into Paid Search than most of the remaining industries put together. In the digital world, it’s a given that Paid Search advertising is important, but only a few industries, […]
KFC identified the need to turn the #KFCProposal story that begun at one of their stores into a positive legacy. By identifying the opportunity, they made it distinctive for their brand; they offered an experience and one could go as far as to say it was embedded into their ‘Add Hope’ initiative. Even if this […]
Jason Liebenberg, Business Unit Director, Hoorah Digital, says that despite the proliferation and increasing ubiquity of channels like instant messaging and social media, email remains a powerful way for brands to reach their audience, and the reasons for this are simpler than one might imagine. Two-hundred-and-eighty-one-billion. That’s a lot of emails being sent every day […]