Creating Brand Influence Through Activations And Radio

Brands should not forget about the ability of radio station presenters and DJs to help them connect with customers and drive interest in their products and services among consumers, states Charlie Wannell, Head of Marketing at Mediamark. Here are some reasons why activations that tap into the influence of radio personalities work so well: Radio […]

By |2020-01-31T14:48:48+02:00Jan 29th, 2020|Advertising news, Branding|0 Comments

Discover New Revenue Opportunities With Website Audits

Bluegrass Digital CEO Nick Durrant says digital marketing should always start with an audit – it could benefit any business aiming to increase its online presence. Through strategic planning and implementation, an audit should lead to increased online sales conversions and offer a higher ROI on marketing spend. Companies can become more profitable through website […]

By |2020-01-31T14:48:51+02:00Jan 29th, 2020|Digital marketing, Industry news|0 Comments

An Organisation’s Digital Capability Is Central To Evolving With The Market

A digital strategy cannot simply be a ‘nice-to-have’, says Shaune Jordaan, CEO Hoorah Digital. In companies where digital functions add real, measurable value, the digital strategy is seamlessly aligned to the organisation’s strategy at large.  Whether your business is focused on auditing, apple farming or architecture, it needs to have a digital arm. By now […]

By |2020-01-31T14:48:55+02:00Jan 29th, 2020|Industry news|0 Comments

Looking At The Growing Online Video Streaming Audience

Richard Lord, Media and Operations Director, Meta Media, says everyone wants to know what 2020 has in store for those in media and advertising. He focuses on the continued growth and movement of audiences to online video streaming.  The pace of on-demand video continues unabated. We have a new entrant into the marketplace: Apple TV+. […]

By |2020-01-31T14:48:59+02:00Jan 28th, 2020|Advertising news|0 Comments

Influencer Marketing Not A One-Size-Fits-All Channel

According to HaveYouHeard Co-Founder and Head of Strategy, Ryan McFadyen, using influencers to build your brand’s credibility is very different from using influencers to create awareness for a new product launch.  These are the two most important things marketers should remember about influencer marketing. Influencer marketing is not a one-size-fits-all channel. It succeeds in myriad […]

By |2020-01-31T14:49:09+02:00Jan 28th, 2020|Branding, Marketing|0 Comments

Tapping Into Reward Marketing

Rob Anderson, CEO and Founder of Brand Hubb, talks about a new decade – with it comes a new mindset to start shifting to customer-led marketing growth. Why? To put it simply, push marketing is losing relevancy fast, especially when consumers are being served hundreds of advertising messages by brands daily. We find ourselves in […]

By |2020-01-31T14:49:14+02:00Jan 28th, 2020|Marketing|0 Comments

Marketing Strategies To Trial This Year

Lisa Smith from Wordstream looks at the best marketing strategies for 2020. Personalise marketing messages Peter Wilfahrt, managing director of digital agency Versandgigant, said marketers should personalise every single message in 2020 by digging into analytics and understanding demographics, affinity categories and in-market segments. More on that in a moment. ‘Only very few brands execute a personalised […]

By |2020-01-24T11:16:17+02:00Jan 22nd, 2020|Industry news|0 Comments

Evolving Retail Advertising Trends

Ira Somers, writing for Massivit 3D, discusses retail advertising trends. The first is Retail As A Service (RaaS). What do Google Apps, Facebook, and Dropbox have in common? They’re all examples of Software as a Service (SaaS). Just as SaaS has seen software companies host and licence out their product for a specified period, RaaS similarly provides […]

By |2020-01-24T11:16:51+02:00Jan 22nd, 2020|Retail news|0 Comments

Marketers Can Expect Extended Reality And Immersive Media For Future Campaigns

Wayne Flemming, Founder and Managing Partner of Brandtruth//DGTL says that in the very near future, we will look back and see the J Curve of growth inspired by the rapid development of technology.  Already experienced daily in Augmented Reality apps such as Snapchat or games like Pokemon Go and Ingress, cyberspace is increasingly merging with […]

By |2020-01-24T11:16:43+02:00Jan 22nd, 2020|Marketing|0 Comments