Vantage Digital Assists With COVID-19 Awareness Billboards Campaign

Vantage Digital, together with Face First Media, Outsmart, SB Outdoor, Go Big Media, Ad Outpost, Kenna Media, Black Media, Jinja Outdoor, Mamela Media, Absolute Outdoor, Mhambi Properties, Rivoni Advertising and Lerfam Media launched a series of billboards that communicate COVID-19 media awareness messages to the masses. Over 2500 square meters were printed for this campaign. […]

By |2020-05-04T10:03:57+02:00Apr 29th, 2020|Industry news|0 Comments

Display Mania Introduces Disinfection Stand

Adequate hand hygiene is an important measure to maintain a healthier environment or workplace especially during the COVID-19 pandemic. The newly introduced elbow action disinfection stand is made to hold up different sized pump-action sanitiser bottles. It comprises of an adjusting knob to fit the small size. The stand comes with a poster frame that […]

By |2020-05-04T10:04:03+02:00Apr 29th, 2020|Branding|0 Comments

Wordstream Releases State Of Internet Marketing Agency Report

Kristen McCormick, content marketing manager at ThriveHive, states in her report on Wordstream, that the COVID-19 pandemic is causing so many shifts, it’s more important than ever for agencies to have visibility into the larger pay-per-click (PPC) and digital marketing landscape. This year, they opened the survey up to even more agencies for even stronger […]

By |2020-05-04T10:04:12+02:00Apr 28th, 2020|Industry news|0 Comments

Purpose-Driven Marketing vs Woke Washing

Alan Jope, CEO of Unilever, warns about the dangers of ‘woke washing’ in advertising. Woke washing is beginning to infect our industry. It’s polluting purpose, and it’s putting in peril the very thing which offers us the opportunity to help tackle many of the world’s issues. What’s more, it threatens to further destroy trust in […]

By |2020-05-04T10:04:17+02:00Apr 28th, 2020|Marketing|0 Comments

Modern Marketing Digital Trendcamp: Brands Generating Non COVID-19 Related Content

Our Modern Marketing Digital Trendcamp features Michelle Cave, Founder and Director of Brandfundi, whose video tackles whether or not brands should be generating non COVID-19 related content amid the pandemic. The video is live on our Youtube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 minute […]

Modern Marketing Digital Trendcamp: Creating Change In The Creative Industry During COVID-19

Our Modern Marketing Digital Trendcamp features Preetesh Sewraj, new CEO of the Loeries, whose video focuses on creating positive change in the creative industry, especially during the COVID-19. The video is below and is live on our Youtube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 […]

Modern Marketing Digital Trendcamp: Brand Differentiation vs Brand Distinctiveness

Our Modern Marketing Digital Trendcamp features Kirsty Dugmore, Chief Growth Officer at SugaSpice, whose video highlights the difference between brand differentiation and brand distinctiveness. The video is below and also live on our Youtube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 minute audible video of […]

SG Branding Offering Customised Face Masks

Due to the nature of their production facility, SG Branding are producing face masks as an essential service during Lockdown.  The Face Masks are available in plain black/white or printed. They have a variety of patterns to choose from, or customers can get Face Masks custom printed with their own design/logo. The 100% Polyester Face Masks come standard with […]

By |2020-04-28T09:19:49+02:00Apr 21st, 2020|Branding|0 Comments

Ensuring Your Company’s Data Is Secure During Lockdown

According to Paula Sartini, founder and CEO at BrandQuantum, many companies have shut their doors during the lockdown time, while others have implemented work from home strategies to maintain their operations and meet their customer’s needs. Whether employees are working from home or the office, customers expect them to keep their data secure at all […]

By |2020-04-28T09:19:56+02:00Apr 21st, 2020|Industry news|0 Comments

The Value Of A Like In Social Media Marketing

Charlotte Fafa MacAuley, digital campaign manager at Dentsu Aegis Network Ghana, says: a ‘like’ on social media feeds the internal vanity monster, hiding in the insecure recesses of self, and delivers an infusion of dopamine that boosts confidence and adds a little excitement to an otherwise dull day. In 2017, the internet served up a popular […]

By |2020-04-28T09:20:04+02:00Apr 21st, 2020|Digital marketing|0 Comments