Brand Relevance Beyond A Crisis

According to Jennifer Perry, Senior Director, Cognitive Science and Audience Strategy at Acceleration, agile brands are building the human understanding it takes to create long-lasting experiences that will linger with consumers after the current crisis. The Covid-19 pandemic means that most organisations are preoccupied simply with keeping the lights on and their doors open. But […]

By |2020-07-06T08:31:04+02:00Jun 30th, 2020|Industry news|0 Comments

How To Develop A Strong E-Commerce Platform

On 23 June, Modern Marketing LIVE hosted an ‘E-Commerce 101: Exploring Business Opportunities’ webinar. Attendees could engage with experts and gain the knowledge to develop their own strong E-commerce platforms. The webinar was sponsored by In-Detail and DHL. Gerald Yapp, Creative Director at In-Detail, discussed the fundamentals of setting up your website as well as […]

By |2020-06-29T08:58:31+02:00Jun 24th, 2020|Industry news|0 Comments

Youth Consumption Of Social Media During Covid-19 And Beyond

Hamilton Zwane, content copywriter at Grey Africa, gives insight into how the South African youth are using social media, what’s changed in their usage during Covid-19, and what should be trending in the near future. Three latest social media trends Social media trends change quite regularly, but that is the nature of social, to constantly change […]

By |2020-06-29T08:58:39+02:00Jun 24th, 2020|Industry news|0 Comments

The Psychology Behind Brand Consistency

According to Paula Sartini, founder and CEO at BrandQuantum, people invest a significant amount of time and effort in selecting the right company to meet their needs, from the brands selected when purchasing groceries to important matters such as life insurance and investments.  This time is invested upfront in the hopes that the person can […]

By |2020-06-29T08:58:50+02:00Jun 24th, 2020|Branding|0 Comments

Keeping Brands Relevant For The Next Normal

Kelly Moses, Regional Communications Manager at Dentsu Aegis Network SSA, states that the moves to different Levels of the Covid-19 lockdown in South Africa will create a dramatic shift in operations across local industries. The physical movements of consumers will start changing again and the way they interact with brands will continue to evolve. Marketers are […]

By |2020-06-29T08:58:56+02:00Jun 23rd, 2020|Branding, Marketing|0 Comments

Modern Marketing Presenting Free Webinar On Developing A Strong E-Commerce Platform

This free webinar, entitled ‘E-Commerce 101: Exploring Business Opportunities’, will focus on E-commerce for businesses who have not yet explored this option. This is a great opportunity to engage with experts and gain the knowledge to develop your own strong E-commerce platform. Date and time: Tuesday 23 June, 11am SAST, free to attend. Topics that […]

By |2020-06-22T08:50:56+02:00Jun 18th, 2020|Industry news|0 Comments

Industry Interview: Mpume Ngobese On Her Journey To Heading A Digital Specialist Agency

In our exclusive Modern Marketing Industry Interview series, Managing Director of Joe Public Connect, Mpume Ngobese, discusses how her career in publishing inspired her switch to communication and advertising, which landed her in a leadership role working with creatives and executing successful purpose-driven ad campaigns. Early life Ngobese studied a Bcom Honours Degree with her […]

Sign Africa LIVE Featuring In-Depth Skills Development CorelDRAW Workshop

Sign Africa LIVE is proud to present an online CorelDRAW Graphics Suite Essentials workshop for beginners. This webinar enables participants to prepare professional-quality designs by exploring tools, workflows and user interface options. The course empowers participants in their unique creative scenarios, giving them a competitive advantage, and the confidence to deliver professional-quality design and pre-press […]

By |2020-06-22T08:51:06+02:00Jun 17th, 2020|Industry news|0 Comments