Candice Lee Reeves, Senior Digital Copywriter at Everlytic, asks: how do you personalise and deliver customised content to a large, broad and varied customer base? In today’s ‘noisy’ online sphere, the best way to differentiate a business is by delivering a personalised experience – the first rule of marketing is knowing your audience, after all. […]
Business Director and Consultant at Acceleration, David Alves, says brands seem to be merely accepting that they cannot operate as they always have been, and that is part of the problem. You can’t keep doing what isn’t working and hope for a better result. What should brands be doing right now in order to capitalise in […]
According to TT Ndhlovu, Founder and Director of NuWave Communications, we are looking at a generation of the next big disruptors, where the vast majority cannot imagine what the world would be like if social media did not exist. They are connected to the beat of the online world, to friends, businesses and have access […]
Loeries recently held its annual general meeting, where a new board was appointed for 2020/2021. Fran Luckin, Chief Creative Officer at Grey Africa, was elected as the new chairperson, taking over from Tseliso Rangaka, Chief Creative Officer at FCB Joburg and Hellocomputer. ‘I am delighted to be joining this incredible team of industry captains to propel […]
Yaw Dwomoh, Chief Executive Officer at Idea Hive, states that with virtual reality (VR), augmented reality (AR) and gamification, we are able to create multi-sensory experiences that evoke those same powerful emotions that make us essentially human. Our first experiences define us: the first kiss, our first day at school, the first broken arm, baby’s first smile […]
Bluegrass Digital CEO Nick Durrant says it takes a number of engagements to reach a final design. Additionally, preparing wireframes and mock-ups consumes a tremendous amount of time and also requires a lot of back and forth between designers and clients. Driving customer engagement through user experience (UX) is critical in today’s highly competitive business […]
Roman Magis, Principal Director of Video, Advertising and Content for Accenture Africa, states that the world has experienced enormous disruption in the broadcasting arena. As newer and more innovative technologies change how content is created, distributed and consumed, the entry of global players is threatening the local South African market share and compelling local media […]
According to Lizelle McConnell, Head of Sales at Tractor Outdoor, data is now almost a basic passport to getting the deal. Data is undoubtedly necessary when justifying why any medium should be on a schedule, especially for multinational brands who have strict tracking criteria, and where bonuses are dependent on key performance indicators (KPI) delivery. […]
According to Natascha Torres, digital strategist at DataCore Media, one of the most exciting opportunities an age of big data and artificial intelligence (AI) holds for marketers is the ability to hyper-personalise advertising on a massive scale. The tools we have at our disposal make it increasingly viable to customise messaging and creative on digital platforms […]
45% of South Africans are under 25 years old and employment for those of working age is scarce. But there is one bright career light that beckons: the real need for talented and passionate young people, from all walks of life. M&C Saatchi Group SA Chief Creative Officer Neo Mashigo and Faheem Chaudhry, Managing Director […]