The theme of the 2020 Loeries Creative Week is #CreateChange, and Sanlam will be offering financial insights and tools to creatives who work in this fast-paced industry that sees many talented individuals struggling to find time to focus on financial planning.

Sanlam has affirmed its commitment to South Africa’s creative industry through a partnership with the Loeries, Africa and the Middle East’s biggest creative festival. Sydney Mbhele, Chief Executive: Brand at Sanlam said the creative industry has the power to catalyse meaningful change in the South African economy. ‘In light of the turbulent economic environment, and the devastating effects of Covid-19, we believe there is value in using the power of creativity to make a difference in people’s lives.’

He said that the so-called ‘orange economy’ plays a vital role in stimulating an economy. ‘Creativity breeds new ideas and new products that directly translate into value, both financial and societal. The impact is pervasive.’ 

Mbhele said that financial excellence and creative excellence have many parallels. ‘Both require good planning and strong partnerships. Behind every piece of award-winning work, there is some extremely smart planning. Unfortunately, it is not always true that the same level of planning is applied to finances – and that is where we come in. We are looking forward to helping some of South Africa’s brightest creative minds plan for their financial futures.’ 

Sanlam will offer financial insights and upskilling to creatives through a series of webinars, newsletters, a dedicated page on the Loeries website and a strong presence during the Loeries Creative Week broadcast, taking place from 16-20 November 2020.

Loeries CEO Preetesh Sewraj said, ‘Our partnership with Sanlam is an opportunity to continue our trend of innovation at the Loeries. This will be the most expansive programme ever initiated by the Loeries and a financial services provider to bring valuable financial insights to the industry. Sanlam is also a highly ranked brand in the Loeries Official Rankings 2019, proving that creative excellence really does lead to business results.’

The Loeries has rewarded creativity for over 40 years and its focus is on fostering creative excellence in the advertising and brand communication industry across Africa and the Middle East. There is good reason why winning a Loerie is the highest accolade for creativity and innovation across the region.

Culminating in the biggest creative gathering in the region, Loeries Creative Week gathers the best, most innovative, minds for a festival that offers networking, creative inspiration, and the recognition of great work. This year, to accommodate the impact of Covid-19, entries were free and yielded a record number of submissions.