According to LG, digital signage is a standard for most fast-food chains and retail stores. It is a quick, easy and cost-effective way to communicate with customers, ideally making the customer user experience easier.
Unfortunately, there are still many places using outdated digital signboards that battle to show their displays in direct sunlight. Picture this: it is Friday afternoon and you have a craving for a burger and chips. You head to the closest fast-food drive-through and place your order. The order summary displays, but you do not see it because the sun is shining on the screen.
You only see your order once you have been given your till slip, and at that point, there is no turning back. It turns out the cashier misheard you and now you are getting fish and chips. This is definitely not the kind of experience you want for yourself, never mind your customers. It is best to use displays that can provide clear, vivid and vibrant picture quality, regardless of how bright it is around the sign.
The benefits of using digital signage
1. It is easy to customise and change
The digital nature of the signage means that updating or changing what is on the screen is as simple as clicking a button. It also means that you have a lot more creative freedom in terms of what you can display.
2. It is more cost-effective
Gone are the days where you need to hire a company to remove existing signage and install the new version that you have just had printed for a pretty penny. Digital signage allows you to upload the new image whenever you want to without incurring additional costs.
3. Reach more people
Depending on where the signage is placed, you can reach a wider audience, converting foot traffic into sales. It also leads to impulse buying as consumers take notice of your attention-grabbing design.
4. Repeat exposure
Whenever a customer enters the store or space where your digital display is present, the more they are exposed to your brand. This makes it easier to recall should they need something that you can offer.
Digital signage in the fast-food industry
When it comes to menu changes, specials and promotions, digital signage is the most cost-effective way to update in-store displays, as well as drive-through displays where applicable. A picture is worth a thousand words, but when you use digital signage, it is worth even more. Make sure that your brand is seen and heard.