Structure Your Rebrand To Be Research-Led

Tessa Nowosenetz and Christine Nyatsambo, KLA, say that working with the right market research partner before, during and after your rebranding process gives you access to consumer and sector insights that can enrich your efforts.  Car brand KIA claimed a Guinness World Record in early 2021, and it had nothing to do with cars. The 303 […]

By |2021-04-06T08:50:32+02:00Mar 30th, 2021|Branding|0 Comments

Making The Data Burden On Africa’s Cost-Conscious Mobile Community Lighter

Zubeida Goolam, director and chief creative officer at Valiant, says lite versions of mobile applications or apps have become increasingly popular across Africa and many other parts of the developing world, because these have smaller installation footprints and use less data compared to the regular app versions. Africa has a tremendous mobile adoption rate, with […]

By |2021-03-29T08:33:19+02:00Mar 25th, 2021|Industry news|0 Comments

Now Is The Time For Brands To Build And Leverage A Highly Engaged Audience

Jonathan Lumley, Head of Clients, Channels and Markets at immedia, says if community is the focus of your organisation, you have a superpower that can grow your bottom line. For brands, businesses and organisations that have audiences, members or communities, there is no better time than the present to build and leverage a highly engaged […]

By |2021-03-29T08:33:29+02:00Mar 25th, 2021|Branding|0 Comments

Marketers Should Embrace The Potential Of New Technologies And Champion Data-Driven Insights

Haydn Townsend, Managing Director at Accenture Interactive Africa, says an experience renaissance is afoot. Customers were already expecting more from brands, but now they are demanding it. The consumer behaviour shifts we are seeing today are not a blip and are likely to stay with us for a long time. Some have been in motion […]

By |2021-03-29T08:33:35+02:00Mar 24th, 2021|Customer Experience (CX)|0 Comments

Innovative And Engaging Digital Experiences Are Emerging For Brands And Advertisers

Grant Kruger, business lead ID/IT at LG Electronics South Africa, says in-store advertising is undergoing a significant digital transformation. As lockdown restrictions ease and retail spaces open up, there has never been a better time to take another look at digital signage. As the way we interact with the world around us becomes increasingly digital, […]

By |2021-03-29T08:33:45+02:00Mar 23rd, 2021|Digital Signage|0 Comments

Creating A Data-Driven Workplace Culture

Jacki McEwen-Powell, founding partner and strategist at Eclipse Communications, says today’s workforces expect messaging that is more inclusive, personally relevant and decidedly digital. In short, companies need to engage with employees more than ever before. This is underlined by Beekeeper’s Internal Communications Trends in 2021, which notes that in 2020, 84% of employees felt their […]

By |2021-03-19T09:57:34+02:00Mar 17th, 2021|Industry news|0 Comments

Use Algorithms To Create Streamlined And Highly-Effective Social Campaigns

Zubeida Goolam, co-founder and chief creative officer of at Valiant, said the changes made to social media algorithms in the past couple of years have made many brands rethink their content strategies. Instead of the accustomed chronological order, user feeds were now recalibrated to highlight ‘generally engaged with’ posts. Facebook’s pledge to put ‘friends and […]

By |2021-03-19T09:57:40+02:00Mar 17th, 2021|Social media|0 Comments

There Is An Opportunity To Enhance Brand Equity And Customer Loyalty For The Future

Marketers that invest in understanding how people’s emotions and values are changing in the face of multiple national lockdowns and Covid-19 waves will position their brands to thrive in this volatile landscape. To keep pace, brands need to move beyond demographics and focus more than ever on psychographics. This is according to Virginia Alvarez, Head […]

By |2021-03-19T09:57:47+02:00Mar 17th, 2021|Branding|0 Comments

How Do You Get Customers To Engage With Your Digital Communications?

Brent Haumann, Managing Director, Striata Africa says while there are all sorts of complicated formulae for calculating a customer experience (CX) score, there is a simpler solution. Given how important customer communication is to customer experience, it makes sense to simply measure engagement. Not only does doing so save organisations a lot of time and […]

By |2021-03-19T09:57:55+02:00Mar 17th, 2021|Industry news|0 Comments