According to Lizelle Mc Connell, Sales Director at Tractor Outdoor, out of home (OOH) is not the same industry it was two decades ago. Across the global landscape, the OOH arena has typically been an industry that has seen more men enter its ranks than women – but things are starting to change. And this change is desperately needed, said Mc Connell, but [...]
According to Paula Sartini, founder and CEO at BrandQuantum, as a starting point, companies need to assess their brand health and determine if they are still relevant in the market today. To achieve this they need to understand what is important to their customers today and evaluate if their brand purpose and brand promise are still relevant for today’s discerning consumers. [...]
Moti Grauman, Digital Media Strategist at The MediaShop, cites Noah Yuval Harari’s book Sapiens, which argues that a brand is simply an agreed social construct that is lacking anything substantial. In fact, the elements of which any brand comprises are arbitrary. A brand is a not a logo, because logos change. It is not the building, because companies move. It is not [...]
Modern Marketing is one of the media partners for the Graphics, Print & Sign Live Demo Expo, taking place from 5-7 October 2021, where visitors can discover innovative technology and product demonstrations of the latest branding solutions that have been launched. Be inspired to start your own business or diversify your existing business with the latest products. Graphics Print & Sign [...]
According to Richard Lord, Media & Operations Director at Meta Media, during 2020, TV benefitted from a captive, stay-at-home audience with more time on their hands. Newspapers and magazines suffered as traditional distribution channels were decimated. Out of Home (OOH) fell off a cliff as there was nobody out and about. And the platform that arguably benefitted the most? Digital. 2020 [...]
Kyle Oosthuizen, Chief Operating Officer at Blue Robot does not believe Facebook will go the same way of MySpace and MxIt, notwithstanding more and more platforms entering the market. ‘Because of Facebook’s development power, it will never fall behind other platforms. It is also catering to a changing audience and has changed with that audience.’ He explained that when Facebook first [...]