Digital media is one of the fastest growing sectors in the marketing and signage industry. Location, environment, compiling the correct content for a target audience and being aware of trends will help users implement a successful digital signage strategy.

To reach your targeted audience, a marketing strategy is key. You should also be aware of trends related to content and your target market, and then identify what channel is the best to reach them.

Digital billboards and LED displays have the advantage of content being able to be frequently updated, so marketers can adapt quickly to tailor their content to something that is trending on social media, for example. A static billboard can display only one image at a time, but a digital sign is more dynamic as it can have numerous images and clips that can be looped over and over, and these moving clips catch the eye.

Looking for the latest LED displays and digital signage solutions to take your marketing and branding to the next level? See these solutions, as well as branding, marketing and signage offerings, at the Gallagher Convention Centre, from 13-15 September, 9am to 5pm. Entrance to the Modern Marketing Expo is free, please register online.

+27 11 568 1894