Trends That Will Define The PR And Communications Industry In 2024

As we face large-scale problems like extreme weather events, political unrest and cyber threats, organisations of all sizes and across all sectors are recognising the need for proactive communication strategies. Beki Zondo and Kutloano Makgoro from Serufe outline trends that will be important in the public relations industry for the year.  1. AI-Enhanced Data Analytics In the dynamic realm of public [...]

By |2024-02-16T16:37:22+02:00January 19th, 2024|Trends|0 Comments

Three Major Events That Could Shape Advertising In 2024

According to Leslie Adams, Sales Director at Reach Africa, contextually relevant ads, the attention economy and more eyes on digital may shape South Africa’s advertising landscape in 2024. In a turbulent macro-environment, shifts in consumer behaviour become especially difficult to predict, said Adams. ‘The past few years have been extremely tough on South Africans from a financial standpoint, thanks to the [...]

By |2024-01-12T12:46:49+02:00January 12th, 2024|Trends|0 Comments
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