The main benefit of promotional products is personalisation and customisation. This is increasingly important in a world where people want to stand out and post their unique products all over social media. 2024 will see a combination of bestsellers continuing to remain popular, as well as a demand for more eco-friendly products.

Personalised and reusable shopping bags are still a hit with consumers looking for trendy or unique reusable ones. Wooden products remain popular and there has been an upsurge in these products because you can custom design them and cut them to shape and size. Coffee mugs are still popular and are one of the bestsellers on the market.

With people becoming more conscious about their impact on nature and polluting our planet, eco-friendly products are going to be a major trend. Popular eco-friendly promotional items include stainless steel water bottles, as well as printing on glass and ceramics.

Companies are also becoming more conscious about their carbon footprint, so there is an opportunity to produce eco-friendly gifts for companies who will appreciate the positive impact on their brand. There is a huge drive to reshape the way the world is doing things, like considering our environmental impact, and many people are getting on board with it.

The Modern Marketing Expo will feature solutions to help you create unique and memorable solutions for maximum brand exposure. The event will be held from 11-13 September 2024 at Gallagher Convention Centre.

See how to personalise various promotional products, create eye-catching T-shirts and unique tote bags, cellphone covers, water bottles and more. The expo will also feature solutions in branding, marketing, graphics, signage, digital signage, point of sale displays, promotional clothing, in-store branding, digital printing, T-shirt printing, vehicle graphics, promotional gifts and more.

Entrance to the Modern Marketing Expo, taking place from 11-13 September 2024 at Gallagher Convention Centre from 9am-5pm, is free, please register online.

I want to exhibit at the Modern Marketing expo.

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