August 2024 – Modern Marketing Expo

Customer Generated Content Helps Brands Build Stronger Connections With Their Audiences

Customer Generated Content (CGC) allows consumers to share their real-life experiences with brands on social media, creating powerful, authentic content that resonates with their peers. Brands are now using this evolving form of word-of-mouth to build stronger connections and trust with their audiences. As South Africans, having stories woven into the fabric of everyday life is an age-old tradition. For generations, [...]

By Modern Marketing News|2024-08-16T17:24:28+02:00August 16th, 2024|Trends|0 Comments

The Lasting Impact Of Creative Storytelling In Public Relations

Bontle Sibanda, senior account executive at Tribeca Public Relations, says that as PR professionals, we are creative by nature. This means we should not apply a one-size-fits-all approach to our strategies or campaign ideas. We should constantly challenge ourselves to come up with unique and tailored approaches that reflect the individuality of each client and their audiences. As Richard Branson wisely [...]

By meggan|2024-08-07T11:02:24+02:00August 7th, 2024|Trends|0 Comments

UPrint Showcasing Product Branding Printer At Modern Marketing Expo

Visitors can elevate their productivity with UPrint’s innovative PRO860WT printer, being exhibited at the Modern Marketing Expo, taking place from 11-13 September at the Gallagher Convention Centre, 9am-5pm. Brand products such as pens, mugs, water bottles, glass, metal and more. The printer is designed to handle multiple jobs simultaneously, maximising a user’s earnings per minute and boosting efficiency. UPrint’s costing feature [...]

By meggan|2024-08-02T16:41:45+02:00August 2nd, 2024|Expo News|0 Comments