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So far Modern Marketing News has created 27 blog entries.

Radio Still Has The Ear Of South Africa’s Mid To Top Income Earners

Low-tech and data-free, radio has managed to firmly hold its ground, while the rest of its traditional media siblings have slipped into the digital abyss. Free and far-reaching, democratic and community-building, informative, entertaining and companionable, radio is just about the only legacy medium still thriving in South Africa. The country’s radio landscape is abundant with over 320 public, commercial and community [...]

By |2024-05-20T14:51:26+02:00May 20th, 2024|Trends|0 Comments

Uprint Digital Direct Highlighting Promotional Printing At The Modern Marketing Expo

Uprint Digital Direct will highlight their A3 total solution transfer print technology that can print using heat transfer and the company’s in-house chemical transfer at the upcoming Modern Marketing Expo, taking place from 11-13 September at Gallagher Convention Centre.  The Uprint technology can brand on any product with no sublimation coating. The technology is coupled with a […]

By |2019-09-25T11:31:49+02:00September 25th, 2019|Modern Marketing expo|0 Comments

The Media Buying Remuneration Cycle Is Not Sustainable And Hampers Start-Ups

According to the Advertising Media Forum (AMF), the media industry in many markets stares down a barrel of uncertainty. The eco-system of publishers, broadcasters and media agencies face cash-strapped crossroads and the South African context is no different. Here, our local junctures of change are exacerbated by the need to inject growth by establishing new media agencies, despite a low funding [...]

By |2019-08-01T15:17:39+02:00August 1st, 2019|Industry news|Comments Off on The Media Buying Remuneration Cycle Is Not Sustainable And Hampers Start-Ups

Optimise Your Branding And SEO To Work Simultaneously

Gumtree SA Digital Marketing Manager, Michael Walker, states that branding and SEO should work together. There’s no point in ranking number 1 for ‘taxi’ if everyone is typing Uber into the search bar.  SEO can be a great asset for informing and evolving brand strategy, if it’s utilised strategically. In addition, it is crucial to look at the fundamentals of your [...]

By |2019-08-01T15:17:15+02:00August 1st, 2019|Industry news|Comments Off on Optimise Your Branding And SEO To Work Simultaneously

Brands Should Prioritise More Engaging And Inclusive Content

Arisha Saroop, Business Unit Manager at The MediaShop Durban, says that brands should create more engaging and relevant content, and challenges marketers to be brave, inclusive and representative. A particular example of how a brand proudly stood up for representation made me sit up and reaffirm some brand affinities held close to my chest. Coca Cola Brazil recently took the homophobic [...]

By |2019-08-01T15:17:10+02:00August 1st, 2019|Industry news|Comments Off on Brands Should Prioritise More Engaging And Inclusive Content

Instagram Shifting Focus From Likes To Content Is Great For Brands And Influencers

Instagram is currently testing hiding post likes in seven countries. The new test feature allows you to see who liked your posts, but no-one else will be able to. Nfluential founder and Chief Strategist Anne Dolinscheck shares her thoughts on this. In a Twitter thread, Instagram said that they wanted users to focus on photos and videos, not the number of likes. [...]

By |2019-07-26T10:47:24+02:00July 26th, 2019|Advertising news, Marketing|Comments Off on Instagram Shifting Focus From Likes To Content Is Great For Brands And Influencers

Google Introduces Initiative To Help Small Business Owners Grow

According to Kim Spalding, Global Product Director of Small Business Ads at Google, small businesses make a big impact on our communities – creating jobs, treating customers like family, and often defining what makes a town unique. Over the years, they’ve built a range of tools to help these businesses use the web to grow and thrive. These tools make it [...]

By |2019-07-26T10:47:11+02:00July 26th, 2019|Industry news|Comments Off on Google Introduces Initiative To Help Small Business Owners Grow

WordStream Gives Tips On Google And Facebook Ads Optimisation

WordStream recently hosted a webinar in which Conor Bond, Content marketer at WordStream, focused on Google Ads and Holly Niemiec, Account Manager at WordStream, discussed Facebook Ads optimisation. Google Ads Align your messaging with the customer journey Adverts on Google are triggered by search query, therefore advertisers who are targeting a keyword that matches to the query get a hit. Keywords [...]

By |2019-07-26T10:47:00+02:00July 26th, 2019|Advertising news|Comments Off on WordStream Gives Tips On Google And Facebook Ads Optimisation

Brands Must Connect With Consumers To Survive 

According to Jarred Cinman, CEO of the recently rebranded VMLY&R South Africa, any brand that is not truly connected with its consumers is at risk of survival in the future. Cinman said that consumers care less and less every day about advertising that is irrelevant, interruptive, boring and irritating. ‘We all know creativity sells, but there’s no question that if agencies [...]

By |2019-07-26T10:45:22+02:00July 26th, 2019|Branding|Comments Off on Brands Must Connect With Consumers To Survive 

How To Develop Campaigns That Will Change Behaviour

According to Jabulani Sigege, Executive Creative Director of Hero, old habits die hard. It is difficult to change a behaviour that someone has had for many years. In order to get people to do what they have never done before, you have to dig deeper and go beyond surface-level insights to develop communication strategies and work that will drive them to [...]

By |2019-07-24T15:46:47+02:00July 24th, 2019|Industry news|Comments Off on How To Develop Campaigns That Will Change Behaviour
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