Dee Chetty, Accenture Interactive Lead for Africa, says that as we move to the digital world, which offers an explosive number of options, many companies have lost the personalisation that customers appreciate in their off-line world – personalisation where a merchant recognises them by name, remembers their preferences, and uses that understanding to help them make decisions. Personalisation succeeds when companies [...]
Opera presented its State of Mobile Web 2019 report, giving a detailed insight into the African digital landscape. The report reveals that the Opera mobile browsers and the standalone news app were used by nearly 20 million internet users in Africa and by more than 350 million people globally in the first quarter of 2019. The State of Mobile Web 2019 [...]
In commemoration of popular culture icon SpongeBob Squarepants’ 20th Anniversary, two colours have been created through the collaborative efforts of the Pantone Color Institute and Nickelodeon: SpongeBob Yellow and Patrick Star Pink. Nickelodeon is celebrating 20 years of SpongeBob SquarePants with the ‘Best Year Ever’— a tribute to the number-one kids’ animated series on TV that has generated a universe of [...]
Modern Marketing has a stand at the Sign Africa Cape Town expo, taking place from 5-6 June at the Cape Town International Convention Centre. There is also a caricature artist on the booth for an extra fun element. The caricature artist on the Modern Marketing stand. The stand will highlight opportunities to be part of the Modern Marketing Expo in September. [...]
Primedia Outdoor recently launched a 5m x 10m LED airport roadside digital billboard at King Shaka International Airport in KwaZulu-Natal. Airport advertising plays a pivotal role and is a key touchpoint in reaching highly influential and powerful purchase decision makers in an environment when they are most susceptible to receive brand messaging. King Shaka International Airport is the primary airport serving [...]
Vida e caffè has opened a kiosk in Musgrave Centre in Durban, Kwazulu-Natal, facilitated by Mall Ads. The kiosk is located under an escalator in an area that is prominent, captive and experiences a high footfall. Bonga Sibisi, Account Manager at Mall Ads said, ‘Coffee kiosks under escalators have popped up in malls all over the country as the location provides [...]
The Virtual Space, which manufactures smartphone-based virtual reality (VR) headsets in Africa, is calling on individuals, companies and organisations to help grow its Pioneer VR Education Kit, which is an early step towards providing affordable VR education for all. The kit is used in classrooms with Google Expeditions, allowing teachers to control the experience while learners view the VR content via [...]
The continuous innovation of Color Alchemy technology, with the collaborative efforts of Wideopen Platform, BrytePac and Excel Print, has resulted in a portable light box with 2 x 3m dimensions. It takes only 15 minutes to set up, which is much shorter than traditional LED video walls. The control of specialised artwork executions combined with tailored lighting and shading, create a [...]
Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop, investigated how eight million gaming South Africans spend their time. He recently attended the Business of Gaming Forum (BOGF) in association with Comic Con South Africa, which hosted over 40,000 fans of comic related superheroes, sidekicks and villains. Comic Con SA had a large range of pop culture and entertainment stands at the venue [...]
The new ArmourPrint Emerytex and ArmourGrab combination is a counter mat solution. ArmourPrint Emerytex is a clear, heavy-duty, slip-resistant monomeric 15 mil (381μ) PVC film with a matte pebble textured finish on one side and a smooth printable surface on the other. It has been approved by the Food and Drug Administration for incidental food contact, making it ideal for advertising applications [...]