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So far Modern Marketing News has created 10 blog entries.

Learn About Opportunities in Branding, Marketing And Advertising

Modern Marketing has a stand at the Sign Africa Cape Town expo, taking place from 5-6 June at the Cape Town International Convention Centre. There is also a caricature artist on the booth for an extra fun element. The caricature artist on the Modern Marketing stand. The stand will highlight opportunities to be part of the Modern Marketing Expo in September. [...]

By |2019-06-13T15:35:53+02:00Jun 13th, 2019|Industry news|Comments Off on Learn About Opportunities in Branding, Marketing And Advertising

Pantone And Nickelodeon Partner To Create SpongeBob-Themed Colours

In commemoration of popular culture icon SpongeBob Squarepants’ 20th Anniversary, two colours have been created through the collaborative efforts of the Pantone Color Institute and Nickelodeon: SpongeBob Yellow and Patrick Star Pink. Nickelodeon is celebrating 20 years of SpongeBob SquarePants with the ‘Best Year Ever’— a tribute to the number-one kids’ animated series on TV that has generated a universe of [...]

By |2019-06-13T15:35:53+02:00Jun 13th, 2019|Industry news|Comments Off on Pantone And Nickelodeon Partner To Create SpongeBob-Themed Colours

Opera Releases Report On State Of African Digital Landscape

Opera presented its State of Mobile Web 2019 report, giving a detailed insight into the African digital landscape. The report reveals that the Opera mobile browsers and the standalone news app were used by nearly 20 million internet users in Africa and by more than 350 million people globally in the first quarter of 2019. The State of Mobile Web 2019 [...]

By |2019-06-13T15:35:53+02:00Jun 13th, 2019|Industry news|Comments Off on Opera Releases Report On State Of African Digital Landscape

Personalisation In The Digital World Can Increase Customer Engagement

Dee Chetty, Accenture Interactive Lead for Africa, says that as we move to the digital world, which offers an explosive number of options, many companies have lost the personalisation that customers appreciate in their off-line world – personalisation where a merchant recognises them by name, remembers their preferences, and uses that understanding to help them make decisions. Personalisation succeeds when companies [...]

By |2019-06-13T15:35:53+02:00Jun 13th, 2019|Industry news|Comments Off on Personalisation In The Digital World Can Increase Customer Engagement

Primedia Outdoor Launches Airport Roadside LED Digital Display

Primedia Outdoor recently launched a 5m x 10m LED airport roadside digital billboard at King Shaka International Airport in KwaZulu-Natal. Airport advertising plays a pivotal role and is a key touchpoint in reaching highly influential and powerful purchase decision makers in an environment when they are most susceptible to receive brand messaging. King Shaka International Airport is the primary airport serving [...]

By |2019-06-13T15:34:43+02:00Jun 13th, 2019|Billboards, Out-of-home advertising|Comments Off on Primedia Outdoor Launches Airport Roadside LED Digital Display

Vida e Caffè And Mall Ads Capture Clients With New Kiosk

Vida e caffè has opened a kiosk in Musgrave Centre in Durban, Kwazulu-Natal, facilitated by Mall Ads. The kiosk is located under an escalator in an area that is prominent, captive and experiences a high footfall. Bonga Sibisi, Account Manager at Mall Ads said, ‘Coffee kiosks under escalators have popped up in malls all over the country as the location provides [...]

By |2019-02-11T12:23:00+02:00Feb 11th, 2019|Industry news|Comments Off on Vida e Caffè And Mall Ads Capture Clients With New Kiosk

The Virtual Space Aims To Educate Africa Through Pioneer VR Education Kit

The Virtual Space, which manufactures smartphone-based virtual reality (VR) headsets in Africa, is calling on individuals, companies and organisations to help grow its Pioneer VR Education Kit, which is an early step towards providing affordable VR education for all. The kit is used in classrooms with Google Expeditions, allowing teachers to control the experience while learners view the VR content via [...]

By |2019-01-21T00:33:21+02:00Nov 28th, 2018|Industry news|Comments Off on The Virtual Space Aims To Educate Africa Through Pioneer VR Education Kit

Portable Lightbox Innovation Developed With Color Alchemy Technology

The continuous innovation of Color Alchemy technology, with the collaborative efforts of Wideopen Platform, BrytePac and Excel Print, has resulted in a portable light box with 2 x 3m dimensions. It takes only 15 minutes to set up, which is much shorter than traditional LED video walls. The control of specialised artwork executions combined with tailored lighting and shading, create a [...]

By |2018-11-30T12:16:24+02:00Nov 28th, 2018|Hot new product|Comments Off on Portable Lightbox Innovation Developed With Color Alchemy Technology

Gaming Lets Brands And Advertisers Connect With Highly Engaged Audiences

Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop, investigated how eight million gaming South Africans spend their time. He recently attended the Business of Gaming Forum (BOGF) in association with Comic Con South Africa, which hosted over 40,000 fans of comic related superheroes, sidekicks and villains. Comic Con SA had a large range of pop culture and entertainment stands at the venue [...]

By |2018-11-27T22:15:42+02:00Nov 27th, 2018|Industry news|Comments Off on Gaming Lets Brands And Advertisers Connect With Highly Engaged Audiences

Drytac Launches Armour Films For Eye-Catching Advertising

The new ArmourPrint Emerytex and ArmourGrab combination is a counter mat solution. ArmourPrint Emerytex is a clear, heavy-duty, slip-resistant monomeric 15 mil (381μ) PVC film with a matte pebble textured finish on one side and a smooth printable surface on the other. It has been approved by the Food and Drug Administration for incidental food contact, making it ideal for advertising applications [...]

By |2018-11-27T22:09:57+02:00Nov 27th, 2018|Hot new product|Comments Off on Drytac Launches Armour Films For Eye-Catching Advertising