/Branding

Brands Must Connect With Consumers To Survive 

According to Jarred Cinman, CEO of the recently rebranded VMLY&R South Africa, any brand that is not truly connected with its consumers is at risk of survival in the future. Cinman said that consumers care less and less every day about advertising that is irrelevant, interruptive, boring and irritating. ‘We all know creativity sells, but there’s no question that if agencies [...]

By |2019-07-26T10:45:22+02:00Jul 26th, 2019|Branding|Comments Off on Brands Must Connect With Consumers To Survive 

Consumers Influenced By Social Media In Their Food And Beverage Purchases

According to a recent Innova Market Insights consumer study, one in ten consumers in the US, Canada, Mexico, Spain, the Netherlands and Australia are influenced by social media in their food and beverage purchases. That number increases to a whopping one in five in China and India. In SA, the case is bound to be similar with more than 23 million [...]

By |2019-07-24T15:45:35+02:00Jul 24th, 2019|Branding|Comments Off on Consumers Influenced By Social Media In Their Food And Beverage Purchases

Brands Drive Creativity And Innovation Through Diversity

Louise Hefer, Business Unit Manager at The MediaShop, loves how South Africans can have a conversation around bananas and hear five different ways of what to eat it with from five different people. Not only does our power lie in our diversity but more importantly, our diversity of thought. Let’s face it, we naturally gravitate to people who look, think or [...]

By |2019-07-02T10:58:56+02:00Jul 2nd, 2019|Branding|Comments Off on Brands Drive Creativity And Innovation Through Diversity