New Remata Platform Brings The Power Of Personalisation To Brands

Remata Print and Brand Communications has launched its Power of Personalisation platform, in which the company is fusing digital marketing strategies with printing solutions to provide an all-round printing and communication solution. These include strategic solutions, designed to each business’s objectives. With tactical campaigns and cross communication methods, Remata can develop platforms of engagement for […]

By |2020-07-27T09:23:13+02:00Jul 22nd, 2020|Branding|0 Comments

The Psychology Behind Brand Consistency

According to Paula Sartini, founder and CEO at BrandQuantum, people invest a significant amount of time and effort in selecting the right company to meet their needs, from the brands selected when purchasing groceries to important matters such as life insurance and investments.  This time is invested upfront in the hopes that the person can […]

By |2020-06-29T08:58:50+02:00Jun 24th, 2020|Branding|0 Comments

Keeping Brands Relevant For The Next Normal

Kelly Moses, Regional Communications Manager at Dentsu Aegis Network SSA, states that the moves to different Levels of the Covid-19 lockdown in South Africa will create a dramatic shift in operations across local industries. The physical movements of consumers will start changing again and the way they interact with brands will continue to evolve. Marketers are […]

By |2020-06-29T08:58:56+02:00Jun 23rd, 2020|Branding, Marketing|0 Comments

Brands Should Consider Partnerships To Generate Value And Remain Relevant

With this life-changing Covid-19 event being faced globally, many economies are suffering a downturn, which has a ripple effect on consumer spend and, therefore, on brands. Brands should use this opportunity to find different ways of engaging their buyers as consumer behaviour changes, states Sindiswa Masuta, Strategy Business Director at Grey Advertising Africa. During this […]

By |2020-06-22T08:51:19+02:00Jun 17th, 2020|Branding, Marketing|0 Comments

Modern Marketing Digital TrendCamp: Recession-Proofing Your Brand

Our Modern Marketing Digital TrendCamp video features Billy Lascaris, Managing Director of Matriarch Marketing, whose video focuses on recession-proofing your brand. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics.   Send a 3-4 minute audible video of yourself at home. The video should be […]

Amplifying Brand Purpose From Within

As lockdown restrictions continue, being purposeful as a brand matters more than ever before. Kantar and SA Breweries share the importance of looking beyond consumer insights to also tap into cultural aspects when amplifying brand purpose from within, during the Covid-19 pandemic and beyond. Some brands are still figuring it out, but it’s been proven […]

By |2020-06-08T11:15:16+02:00Jun 3rd, 2020|Branding|0 Comments

Using Global Brands To Make A Local Connection

According to Stuart Walsh, Head of Strategy at Grey Advertising Africa, the ‘beginning’ was not that far back: the early 2000’s, when the ever-increasing interconnectedness and interdependence of people around the world was awakening many brand owners to the prospect of global marketing. Indeed, it’s been such a relatively short time since our industry-first embraced […]

By |2020-06-08T11:15:05+02:00Jun 3rd, 2020|Branding|0 Comments