Industry Interview: Lerato Songelwa On The Satisfaction Of Achieving Brand Purpose Through PR

In our exclusive Modern Marketing Industry Interview series, Deputy Managing Director of HK Strategies, Lerato Songelwa, discusses how her 13-year long career in Public Relations (PR) has been hard work, but very fulfilling as she sees different brands reaching their goals and re-aligning their purpose. Getting into PR Songelwa mentioned that she was very fortunate […]

By |2020-08-24T08:02:01+02:00Aug 19th, 2020|Industry Interview|0 Comments

Industry Interview: Steph van Niekerk On Presenting and Packaging Ideas That Engage People

In our exclusive Modern Marketing Industry Interview series, we feature Steph van Niekerk, a Creative Director at Grey Advertising who discusses creating insightful campaigns that engage people. Early life I started off by studying Business Science at UCT – as I was clever in Math and Science and never considered myself to be a creative. […]

By |2020-07-13T09:07:28+02:00Jul 8th, 2020|Industry Interview|0 Comments

Industry Interview: Mpume Ngobese On Her Journey To Heading A Digital Specialist Agency

In our exclusive Modern Marketing Industry Interview series, Managing Director of Joe Public Connect, Mpume Ngobese, discusses how her career in publishing inspired her switch to communication and advertising, which landed her in a leadership role working with creatives and executing successful purpose-driven ad campaigns. Early life Ngobese studied a Bcom Honours Degree with her […]

Industry Interview: Ipelegeng Thibedi On Purpose-Driven Marketing And The Possibilities Of Integration

As part of its exclusive industry interview series, Modern Marketing held an online interview with Ipelegeng Thibedi, the CEO of African Operations at Weber Shandwick, who has been part of the branding and marketing industry for over 15 years. She discusses her career journey, the possibilities of integration, purpose-driven marketing and bringing ideas to life. […]

By |2020-06-01T10:56:56+02:00May 27th, 2020|Industry Interview|0 Comments

Industry Interview: Loeries CEO On Using Creativity To Create Change In Advertising

As part of its exclusive industry interview series, Modern Marketing held an online industry interview with Loeries CEO Preetesh Sewraj, who discusses what he enjoys most about working in the industry, 2020 industry trends, advice for creating successful campaigns and more.  Early life Sewraj attended university at a time when opportunities of getting into the […]

By |2020-05-08T10:43:06+02:00May 6th, 2020|Industry Interview|0 Comments

Unleash Your Creativity In The Roland TikTok Challenge

Roland DG South Africa is looking for uplifting videos to brighten up this lockdown. Show your talent, your skills or just make us all laugh. You have the time, so Roland is giving you the motivation with the Roland Unleashed Competition. Submit an original TikTok video and you could win – enter now! Sign Africa is […]

Industry Interview: Neo Mashigo On Creativity As A Force For Good And Changing How The World Sees Africa

Neo Mashigo, Chief Creative Officer of the M&C Saatchi Group, is very humbled to have received the 2019 AdFocus Industry Leader of the Year award. Such recognition is what continues to drive and show him that his efforts resonate with that of the industry. Early life On Saturdays, Mashigo attended a school where he learnt […]

By |2020-03-20T08:55:31+02:00Mar 18th, 2020|Industry Interview|0 Comments

Industry Interview: Mosidi Seretlo On Bold Leadership, Curiosity and Creativity In Strategic Marketing

When Mosidi Seretlo started in the marketing industry, she knew nothing about marketing, she just loved solving business issues and getting consumers to buy the brands they were selling. She also loved seeing how campaigns and innovation were impacting on business results. Today, Seretlo is the founder of strategic marketing company Mosidi K Seretlo Consulting. […]

By |2019-10-25T12:27:03+02:00Oct 21st, 2019|Industry Interview, Marketing|0 Comments