Fielding is an accomplished marketing, communications, social media, e-learning, and learning and development professional with extensive experience spanning a range of industries, including banking, telecommunications, retail, education, marketing, advertising, and agency environments. Her career portfolio includes experience with respected organisations such as Repassen18, Edelman, Darkstar Advertising and Communications, Y&R, The Brand Union, MTN, Absa, the South African Post Office, Telkom, and the MultiChoice Group, where she has contributed to impactful marketing, communications, and business development initiatives across diverse sectors.

As foot traffic patterns shift and e-commerce continues to place pressure on physical retail, malls are having to reinvent their value proposition. This talk explores how treating physical retail space as a structured media network, rather than simply a leasing asset, is reshaping the economics of shopping centres, with implications for retail marketing, and shopper engagement.

While AI is a powerful tool, PR and marketing should still be human-led. Building a human-led, AI-supported business requires an AI usage policy to set up clear rules and terms of engagement up front. Learn about the frameworks your company should have in place to protect client data, prevent plagiarism, ensure responsible use, and more.