#MODERN MARKETING TRENDCAMP
The first Modern Marketing Expo aims to inspire advertising and marketing professionals with the latest industry trends and products. We are hosting a 2 day #ModernMarketingTrendCamp from 11-12 September with presentations from industry experts, covering branding, new-age marketing, technology and campaigns across the marketing and branding industries.
[ 9:30 am – 10:15 am ]
Adding value to your brand with CRM and digital innovation: Discussing what influences will shape the future and how brands can source digitally innovative ways of reaching out to a diverse audience
Michael Gullan – Co-Founder and Managing Director of G&G Digital
Gullan is a tactical strategist and strong leader. He is an out-of-the-box thinker who is passionate about the clients and brands G&G Digital serves. G&G Digital is an independent digital agency with a passion for quality, smart creative solutions and sound strategies founded on deep insights.
[ 10:30 – 11:15 ]
Want to build a good relationship with your audience?How brands can forge a meaningful relationship with their target audiences.
Tholoana Qhobela – Chief Strategy Officer at Havas South Africa
Qhobela is a seasoned strategist with a vast understanding of the creative industry. She has a keen understanding of content and its meaning to a consumer who is connected and well informed. She describes herself as a culture curious, frustrated nomad.
[ 11:30 am – 12:15 pm ]
Data and advertising: Discussing why data is a big buzzword at the moment. Looking at data from a traditional media perspective that can be used to create insight-rich media campaigns.
Kagiso Musi – Group Managing Director at Meta Media
Musi is a communications executive with many years of operational and management experience. Musi is excited to be actively involved in a rapidly changing media landscape and evolving audiences, as she works towards balancing traditional approaches and omnichannel media behaviour.
[ 12:30pm – 13:30pm ]
Optimising your brand campaign with Google: Using effective PPC campaigns, Google ads, website optimisation and social media to maximise your brand campaign reach. Meyer will also discuss the biggest pitfalls and how to overcome them.
Renier Meyer – Account Strategist at iLEAD et al (Google partner)
Meyer has been actively involved in the digital marketing space, working with some of the biggest local brands over the years. He is passionate about developing unique strategies to help clients achieve their goals and finding new and smart ways to get the right product or service to the right customer.
[ 9:30 am – 10:15 am ]
Using influencers as a marketing channel: Anne’s research reveals why influencers are an important channel – if the right types of influencers are used in the right way, they can bring immense value to brands. They can be the difference between consumers loving or hating a brand or choosing competing brands.
Anne Dolinschek – Founder and Chief Strategist at Nfluential
Dolinschek is a gladiator in a pencil skirt focusing mainly on influencer marketing strategies. She empowers brands in implementing effective and measurable influencer campaigns.
[ 10:30am – 11:15am ]
The future of retail. The future of retail is ‘omnichannel’, which means a combination of physical stores and ecommerce. Customers shouldn’t have to see Yuppiechef as either an online retailer or a physical store, and no channel has to win or lose. They are a single retail brand, and anyone should have the freedom to interact with them on their own terms, whenever and wherever they are.
Andrew Smith – Co-founder and Managing Director of Yuppiechef
Smith heads up Yuppiechef’s strategy and technology. He founded Yuppiechef in 2006 with Shane Dryden, and it has since grown in to one of South Africa’s leading online retailers, winning the country’s E-commerce Awards for best overall site each year since 2010.
[ 11:30am – 12:15pm ]
Evidence-based marketing – what is it and why do we need it? Dugmore discusses how marketers can use the disciplines of Behavioural Economics, Observed Consumer Behaviour and Neuro-marketing to better understand consumers’ purchasing and brand decisions.
Kirsty Dugmore – Chief Growth Officer of SugaSpice
Dugmore created SugaSpice with a vision to upskill South Africa’s marketers with increased knowledge of evidence based-marketing and how to apply it.
[ 12:30 pm- 13:30 pm ]
How to create award-winning campaigns: Human will illustrate a few of his favourite Loerie award-winning campaigns, discuss innovative campaign strategies that brought new and fresh thinking and how the campaigns were relevant to the brand, target audience and medium used. He will also share what stands out for him when judging campaigns.
Andrew Human – CEO of the Loeries Africa Middle East
Under Human’s direction, the Loeries now administers the Pendoring Awards, Creative Circle South Africa, Bookmarks Awards, the Kenyan national advertising awards, and since 2019, the Zimbabwean Ngoma Awards. Human has judged the Epica Awards in Paris, the Gecko Advertising Awards in Namibia, the Footprint Marketing Awards, the AdReview awards, and chaired the Business and Arts South Africa panel for several years. He is also the editor of Migrate magazine.