Nombulelo Ntakakazi, Marketing Academic and Lecturer at Milpark Education, discusses responsible marketing’s role in a marketplace where confidence must be earned. There is no doubt that consumer trust is evolving. Shoppers are willing to spend 51% more with retailers they trust compared to those they do not, but that trust is fragile. In fact, building trust requires an […]
Mogorosi Mashilo, Founder and Director at Trender, a VML supplier development partner, says research only becomes useful when you know how to use it effectively. That starts with gathering the right insights to achieve your specific goals. It also means knowing how to interpret the information you receive and use it strategically. Here’s where many […]
According to Mateen Suliman, Business Development Executive for digital media at iqbusiness, digital marketing has never had more tools, targeting options, and dashboards. And yet, many brands are working harder than ever for returns that feel smaller than they should. Often, the reason for this is that brands are still following ‘conventional wisdom’ that has […]
The IMM Institute will host its annual Gala Dinner on 8 May 2026, recognising outstanding achievement across marketing, supply chain management and business leadership at the prestigious IMM Institute Excellence Awards. Modern Marketing is a proud media partner. The evening, hosted in partnership with Kwikot, will honour exceptional individuals and organisations that have demonstrated excellence […]
Kgomotso Lebele, Country Managing Director for Accenture South Africa says in a low-growth economy where expanding revenue is challenging, organisations are under increasing pressure to unlock efficiencies and do more with less. Consider a major South African bank that recently celebrated a successful AI-powered fraud detection pilot. Results were impressive: faster detection, fewer false positives, […]
Two new local recognitions have been introduced by Effie South Africa for the 2026 season: Agency of the Year and Marketer of the Year. The rankings will be revealed at the Effie Awards South Africa Gala, alongside the 2026 winners, as part of Effie South Africa’s continued effort to spotlight marketing effectiveness. Modern Marketing is […]
The WesBank New Generation Social & Digital Media Awards, South Africa’s premier independent and performance-based digital accolades, have become the definitive benchmark for digital excellence in the South African corporate and agency sectors. The WesBank New Generation Social & Digital Media Awards is proud to announce the opening of early-bird entries for its landmark 14th […]
Caitlyn Greve, Digital Co-Ordinator at Sauce Advertising, says if you’re a marketing decision-maker, you need to hear this: brands aren’t just losing clicks, they’re losing eligibility. As we all know, online search doesn’t work like it used to. Discovery is becoming increasingly local and context-aware, and that means your marketing mix needs to be managed […]
According to new data from consumer insights agency KLA using YouGov Profiles+ data, among South African internet users, 62% stream games and 61% download games. A further 49% actively play games online, placing gaming firmly alongside the most common internet activities. These are not fringe numbers, they reflect a mainstream shift in how South Africans […]
This year’s New Gen Trends in Marketing and Tech Conference is sponsored by Blue Robot. Kyle Oosthuizen, Chief Executive Officer at Blue Robot, discusses the company’s partnership with New Gen, why gamification is an effective marketing tool and how brands can truly connect with their customers. Modern Marketing is a proud media partner of the […]