News – Modern Marketing Expo

Master The Extended Peak Retail Season Approach To Secure Significant Revenue Opportunities

As South African retailers prepare for the most lucrative period of the year, key insights show that businesses focusing solely on Black Friday and Christmas are missing out on significant revenue opportunities. The Digital Media Collective’s (TDMC’s) analysis reveals that successful peak season campaigns should span multiple high-impact periods rather than focusing on single events. The extended peak season now spans [...]

By meggan|2025-11-10T11:17:47+02:00November 10th, 2025|Trends|0 Comments

The Need To Professionalise SA’s Retail Sector

For decades, retail has been a fallback option rather than a destination. Yet this is the sector that employs almost one in five South Africans and contributes significantly to GDP. Behind these impressive numbers, however, lies a stark gap: more than three-quarters of the customer-facing workforce have no formal or transferable retail qualifications. The result has been chronic skills shortages, uneven [...]

By meggan|2025-10-31T13:43:54+02:00October 31st, 2025|Trends|0 Comments

PwC Report Reveals Insights Into Africa’s Entertainment And Media Sector

The continent is in the midst of a profound shift in how entertainment and media (E&M) is created, consumed and monetised. This is according to PwC’s latest Africa Entertainment and Media Outlook – Perspectives Report 2025–2029. The report reveals that Kenya, Nigeria and South Africa are not only outperforming global benchmarks but are also redefining the future of media through mobile-first [...]

By meggan|2025-10-24T13:36:32+02:00October 24th, 2025|Trends|0 Comments

How Brands Can Connect With Consumers Who Crave Real-World Connection

With online content becoming more dazzling by the day, it’s getting harder to wow people and harder still to make content that leaves any kind of lasting impression. Add to that the growing trend towards screen fatigue and digital detoxing, and the message is clear: if brands want to stand out, digital-only is not the way. But pairing it with a [...]

By meggan|2025-10-10T17:11:54+02:00October 10th, 2025|Trends|0 Comments

Unilever Talks Top Influencer Marketing Trends And More

Unilever South Africa is a Bronze Sponsor of this year’s WesBank New Generation Awards. As a proud media sponsor of the awards, Modern Marketing interviewed Tamryn Taylor, Head of Marketing / Demand Generation: Beauty, Well-Being and Personal Care at Unilever, about its support for the awards, how to create the most impactful marketing campaigns, influencer marketing trends, and more. Why does [...]

By meggan|2025-09-06T08:43:52+02:00September 6th, 2025|Local News|0 Comments

PR Pros Should Balance Human Creativity With Data-Driven Ingenuity

Icandi CQ says PR professionals are the ones who keep brands human, relevant and credible in an increasingly tech-driven and fast-paced world. So, how do we stay ahead in an ever-evolving landscape? Challenge 1: Influencer Fatigue – Authenticity Over Sponsorships Influencer marketing has been a key component of modern communication strategies for some time now, but audiences are growing weary. They’ve [...]

By meggan|2025-08-04T13:59:47+02:00August 4th, 2025|Trends|0 Comments

Younger Consumers Calling For Authenticity Over Artifice To Build Brand Trust

With platforms such as ChatGPT becoming pretty much ubiquitous in the past few years, generative artificial intelligence (AI) has moved swiftly from the realm of science fiction into everyday reality. It already plays a big role in the advertising industry, with estimates putting the global market revenue of AI usage in marketing at around $47 billion in 2025. We may expect younger [...]

By meggan|2025-07-21T08:35:09+02:00July 21st, 2025|Trends|0 Comments

What Makes Influencer Marketing Valuable?

In the ever-evolving marketing landscape, few channels have sparked as much hype, and scrutiny, as influencer marketing. The Nedbank IMC interviewed Tami Ruschin, Founder and Director at Style ID Africa, a bespoke influencer agency and Nedbank IMC partner, to get her industry insights on this tricky but critical marketing channel. 1. What Makes Influencer Marketing Valuable? Influencer marketing can be an [...]

By meggan|2025-07-18T16:08:22+02:00July 18th, 2025|Trends|0 Comments

PR Delivers Powerful ROI For Small Businesses

Nadia Hearn, founder of Get Published, wants business owners to know this: PR is not about instant leads, it’s about lasting impact. And that impact, when strategically planned and consistently executed, delivers a powerful return on investment (ROI). Small business owners often see Public Relations (PR) as something reserved for brands with big budgets. Since PR focuses on building trust and [...]

By meggan|2025-07-10T12:52:13+02:00July 10th, 2025|Trends|0 Comments

Media Consumption Patterns Of South African Mid To Top-Income Earners

In an increasingly polarised world, we tend to make somewhat extreme assumptions about how divided our behaviours must be, but in reality there are significant grey areas when it comes to the media consumption patterns of South African mid to top-income earners. BrandMapp is South Africa’s largest survey of the country’s tax paying base, drawing data every year from more than [...]

By meggan|2025-06-27T16:38:59+02:00June 27th, 2025|Trends|0 Comments