There is a quiet coup happening in the C-suite. It isn’t being led by a rival brand or a disruptive startup, but by a department two floors down: procurement, writes Pieter Geyser, Commercial Director, Humanz. In the modern corporate machine, marketing, once the engine of growth and the soul of the brand, has been demoted […]
According to Adheesh Ori, Consumer Goods and Services, Retail and Automotive lead for Accenture Song, South Africa’s Consumer Goods and Services sector is entering a defining stretch. Product alone is no longer a differentiator. Experience has become the strategy. Consumers are not simply buying goods or services; they are assessing how easily a brand fits […]
According to the latest State of the Nation report from Worldpanel by Numerator, the FMCG market reached R414 billion in the 12 months to December 2025, delivering +4.6% value growth and +3.3% volume growth year on year. Household participation increased by +1.9%, driven by higher shopping frequency. However, the underlying story signals tightening basket discipline. […]
According to Ziphindiwe Ngcobo, Department Executive for Marketing, Isuzu Motors South Africa, we have more data than ever. We know more about what our consumers are doing. Yet, somewhere between the dashboard and the decision, we keep losing them. I say this as someone who started her career at Kantar, where data is not just […]
According to Gillian Rightford, Executive Director, Association for Communication and Advertising (ACA), marketing teams everywhere are under pressure to do more with less. Budgets are scrutinised, performance is expected to improve every year, and the digital ecosystem we operate in has become increasingly complex. One of the ongoing challenges within that complexity is how much […]
According to Natascha Torres, Head of Digital Media Strategy at iqbusiness, social and programmatic platforms such as Google, Meta, TikTok, YouTube and LinkedIn are popular with advertisers for good reasons. But their popularity increasingly comes with the downside that it can be difficult for a brand to stand out from the other advertisers’ jostling for […]
According to Andrew Solomon, Marketing Director of the Achievement Awards Group, innovation has become one of the most frequently used, and least interrogated, words in business. In practice, it has increasingly become shorthand for technology: artificial intelligence, automation, platforms, dashboards, data at scale. To be clear, these developments are powerful. They’re reshaping how organisations operate, […]
Veronica Moleele, CEO of Penquin, is calling on marketers to embrace purposeful risk-taking as an essential strategy for success. Moleele argues that as platforms become increasingly packed with forgettable content, creative risk-taking has transitioned from a creative ‘extra’ to a business necessity. ‘Every second, someone is selling something. That’s why I believe creative risk-taking is […]
According to Willem Steenkamp, Flow Communications senior writer and editor, says that for the past few years, artificial intelligence has largely been in an experimental phase. But the focus for 2026 will likely be less about novelty and more about real-world application. Here are four trends for 2026. Trend 1: Integrated And Multimodal Generative AI […]
Human Rights Day, commemorated annually on 21 March, honours those who lost their lives during the 1960 Sharpeville massacre and recognises the ongoing responsibility to uphold the rights enshrined in South Africa’s Constitution. It is a month of national reflection, accountability, and recommitment to justice. In this context, Brandscapers Africa believes the private sector has […]