Flow’s Co-Founder and Co-CEO, Daniel Levy, says for decades, third-party cookies were the cornerstone of digital advertising, enabling brands to reach their audiences. However, increasing privacy regulations and the threat to phase out cookies have disrupted this model. The silver lining? Retailers and e-commerce platforms already have a wealth of first-party data – direct insights into customer habits, preferences, spend and [...]
According to Madelene Cronje, digital campaign lead at midnight, the innovation agency of iqbusiness, most South African marketers have experienced how well digital works for marketing campaigns, where the goal is to get prospects to move from awareness and interest to consideration and conversion. However, many still cling to TV and radio as their primary channels for the big-branding campaigns, believing [...]
The Influencer Playbook, based on a survey of 560 influencers conducted over a three-month period, aims to provide transparency in the marketing landscape, particularly concerning influencer rates and expectations. The Racket Club, in collaboration with YOUKNOW, are proud to reveal the findings of their comprehensive influencer report, which sheds light on influencer engagement and industry benchmarks in South Africa. Braden Smulders, [...]
In a new whitepaper, Incubeta looks at why data unification is critical, how it serves as the linchpin for measurability as well as AI success, and what steps organisations can take to set themselves up for sustainable business growth in a data-driven future. Most 2025 prediction pieces will be focusing, at least in part, on how measurement strategies, predictive analytics, and AI-driven [...]
According to Madri van der Westhuizen, Campaign and Social Media Manager at ANEW Hotels & Resorts, many marketers are using AI-generated content to reach potential consumers. As a result, the uniqueness and originality of messaging have diminished. Most content is becoming the same, filled with the similar keywords and lacking substance, making it harder for brands to stand out and connect [...]
According to Vanessa Bosman, Managing Director at Just Design SA, following numerous local and international design awards in 2024, the creative industry is once again confronting longstanding issues: the legitimacy of these awards followed by the true value of creative work, and consequently, the issue of unfair compensation. While these topics have been discussed for decades, nothing has changed, and we [...]
In South Africa, Black Friday has evolved into a hybrid of in-store and online shopping, with local and international retailers competing for consumers’ attention and wallets. Black Friday has become a highlight on the global retail calendar, driving record-breaking sales and offering consumers a chance to score major discounts. Consumer insights agency KLA has compiled findings using YouGov Profiles data and [...]
Custom inflatables are an effective tool for engaging audiences at events. At the Modern Marketing Expo at Gallagher Convention Centre, a giant inflatable ink bottle with waving arms – a new innovation that has never been done before in South Africa – could be seen at the NUtec Digital Ink stand. The unique inflatable was produced by Expand a Sign, while [...]
Pure Event Gear exhibited at the Modern Marketing Expo, which ran during September at the Gallagher Convention Centre. Pure Event Gear had the opportunity and privilege to render their services for the first time to Sign Africa in 2012, and now the company provides for approximately 80% of the exhibitors with rigging and lighting needs. Since then, it has become an [...]
Modern Marketing expo organisers Practical Publishing have announced the dates for the Modern Marketing Expo in 2025. Visitors to the 2025 event can embrace the future by seeing the latest opportunities in branding and marketing solutions. Visitors will also get new perspectives in graphics, signage, commercial print, digital printing, T-shirt printing, vehicle graphics, digital packaging and more. A major theme of [...]