The theme of the 2026 Nedbank IMC is ‘Shift Happens™’. Media partner Modern Marketing interviewed Khensani Nobanda, Group Chief Marketing Officer (CMO) at Nedbank, about the shifts needed in marketing leadership, brand connection and more. The shift to more valuable partnerships. What needs to change in the relationship between brands and their agencies to ensure […]
According to Natascha Torres, Head of Digital Media Strategy at iqbusiness, programmatic advertising remains one of the most powerful ways for brands to reach audiences at scale, but campaign success can sometimes appear easier to prove than it really is. Campaign dashboards often look fantastic with high reach, excellent click-through rates (CTRs) and efficient costs […]
Henri Bam, Chief Product Officer at revX, says there is a moment in almost every campaign debrief where the numbers look good and the room still feels flat. Impressions were up. Clicks were strong. Cost per lead came in under target. And yet, somewhere between the dashboard and the sales floor, the optimism quietly evaporates. […]
The rise of vibe coding has all the hallmarks of a technology gold rush. Adolf Lategan, CTO, Rogerwilco, says businesses should favour good architecture over good vibes, and discusses what the latest Drupal Advisory teaches us about building for the long-term. With AI tools now capable of generating websites and applications from a simple prompt, […]
Large language model (LLM) ChatGPT boasts that it has approximately 900-million weekly active users worldwide. If just one LLM, albeit the most popular, is boasting almost a billion users a week, it is hardly surprising that more people are starting to roll their eyes at the flood of AI-generated content everywhere. DUO Marketing + Communications […]
According to Ivan Moroke, MAA Chairperson, the debates happening across boardrooms and agency briefing rooms in South Africa right now are not new and not unique to our market. They go something like this: is marketing a science or a creative discipline; should we rely on data or on expert intuition; are we investing in […]
Studies in psychology and consumer behaviour consistently tell us that emotionally charged experiences are remembered vividly. Purely functional ones? Vicki Scheffel, Founder and Creative Director of GeSkenk, doubts many of us can even recall one of them, which honestly should concern more businesses than it currently does. Why? Because companies are spending significant amounts of […]
Bradly Howland, CEO, Alkemi Collective and President of the Public Relations Institute of Southern Africa (PRISA), says one of his team leads submitted a first draft of a client strategy document in under two hours. It was polished, well-structured, and covered all the expected ground. It was also, on closer reading, almost entirely generic. The […]
Darren Morris, CEO of Lucky Hustle, says half the room thinks AI is coming for everyone’s jobs. The other half thinks it can magically do everyone’s jobs. Both sides are missing the point: AI is not the threat; unoriginal thinking is. AI Adoption Is No Longer The Debate The South African industry is already deep […]
Jacques Burger, CEO at The Up&Up Group, says as creative industry leaders, we like to believe we are in the business of rational persuasion. We talk about being data-led, insight-driven and optimised. We measure what works and we defend what we can prove. We build cases, not just campaigns. And yet, quietly, often uncomfortably, we […]