The Continuing Evolution Of Marketing

According to Murray Legg of Webfluential, with the advent of search engines and social media, brands can pinpoint search terms and who clicks on which content. Marketing has always been consumer-led. Since the birth of marketing in the early 20th century, brands have spent enormous resources trying to understand what people cared about and then crafting messages that spoke directly to [...]

By |2021-09-13T08:37:04+02:00Sep 13th, 2021|Industry news|0 Comments

The Importance Of Improving Customer Experience Through Digital Transformation

Jacques du Bruyn, MD, Flume Digital Marketing and PR, says customer experience as a concept is not new. It has been around since the modernisation of business and has been at the forefront of product and service innovations for decades. After all, everything that a business does is for its customers and clients fall under this umbrella. One only has to [...]

By |2021-09-12T12:55:10+02:00Sep 12th, 2021|Industry news|0 Comments

Explore The Latest Branding Opportunities At The Graphics Print & Sign Live Demo Expo

Graphics Print & Sign Live Demo expo is a dedicated branding expo. Visitors will have the opportunity to see live demonstrations of the latest branding technology, equipment and substrates, software, applications and more, all under one roof. This is an opportunity for visitors to interact with product experts about how to streamline production for faster turnaround and cost savings. Modern Marketing [...]

By |2021-11-12T08:38:06+02:00Sep 9th, 2021|Uncategorised|0 Comments

Creative Work Needs To Be Rooted In Humanity

South Africa’s leading creative minds came together at the recent virtual Cannes Trends 2021 event to analyse and be inspired by some of the best creative campaigns from across the globe.  At the onset of the pandemic, brands were faced with an unprecedented crisis, but many used the power of creativity to solve new problems and transform perceptions with effective campaigns, [...]

By |2021-09-06T08:50:27+02:00Sep 6th, 2021|Industry news|0 Comments

Intelligent Orchestration Enables Hyper-Personalised Customer Experiences

According to Brent Haumann, Managing Director, Striata, typically, a customer engagement hub (CEH) framework can consist of 12 to 18 categories of functionality and can be enabled by as many different technologies. When it comes to orchestrating communication to drive engagement, an omnichannel engagement hub can be crucial. An omnichannel engagement hub, also known as a customer engagement hub (CEH) is [...]

By |2021-09-06T08:42:26+02:00Sep 6th, 2021|Industry news|0 Comments

More Female Voices Will Strengthen The OOH Industry

According to Lizelle Mc Connell, Sales Director at Tractor Outdoor, out of home (OOH) is not the same industry it was two decades ago. Across the global landscape, the OOH arena has typically been an industry that has seen more men enter its ranks than women – but things are starting to change. And this change is desperately needed, said Mc Connell, but [...]

By |2021-08-23T07:23:10+02:00Aug 23rd, 2021|Uncategorised|0 Comments

How To Maintain Brand Health

According to Paula Sartini, founder and CEO at BrandQuantum, as a starting point, companies need to assess their brand health and determine if they are still relevant in the market today. To achieve this they need to understand what is important to their customers today and evaluate if their brand purpose and brand promise are still relevant for today’s discerning consumers. [...]

By |2021-08-15T13:32:50+02:00Aug 15th, 2021|Industry news|0 Comments

Graphics, Print And Sign Live Demo Expo Showcasing Latest Technology And Trends

Modern Marketing is one of the media partners for the Graphics, Print & Sign Live Demo Expo, taking place from 5-7 October 2021, where visitors can discover innovative technology and product demonstrations of the latest branding solutions that have been launched. Be inspired to start your own business or diversify your existing business with the latest products.  Graphics Print & Sign [...]

By |2021-11-12T08:35:25+02:00Aug 5th, 2021|Uncategorised|0 Comments

Brands Need Proper Measurement And Success Criteria For Social Media

According to Richard Lord, Media & Operations Director at Meta Media, during 2020, TV benefitted from a captive, stay-at-home audience with more time on their hands. Newspapers and magazines suffered as traditional distribution channels were decimated. Out of Home (OOH) fell off a cliff as there was nobody out and about. And the platform that arguably benefitted the most? Digital. 2020 [...]

By |2021-08-01T15:59:48+02:00Aug 1st, 2021|Industry news|0 Comments