WordStream Gives Tips On Google And Facebook Ads Optimisation

WordStream recently hosted a webinar in which Conor Bond, Content marketer at WordStream, focused on Google Ads and Holly Niemiec, Account Manager at WordStream, discussed Facebook Ads optimisation. Google Ads Align your messaging with the customer journey Adverts on Google are triggered by search query, therefore advertisers who are targeting a keyword that matches to the query get a hit. Keywords [...]

By |2019-07-26T10:47:00+02:00Jul 26th, 2019|Advertising news|Comments Off on WordStream Gives Tips On Google And Facebook Ads Optimisation

Brands Must Connect With Consumers To Survive 

According to Jarred Cinman, CEO of the recently rebranded VMLY&R South Africa, any brand that is not truly connected with its consumers is at risk of survival in the future. Cinman said that consumers care less and less every day about advertising that is irrelevant, interruptive, boring and irritating. ‘We all know creativity sells, but there’s no question that if agencies [...]

By |2019-07-26T10:45:22+02:00Jul 26th, 2019|Branding|Comments Off on Brands Must Connect With Consumers To Survive 

How To Develop Campaigns That Will Change Behaviour

According to Jabulani Sigege, Executive Creative Director of Hero, old habits die hard. It is difficult to change a behaviour that someone has had for many years. In order to get people to do what they have never done before, you have to dig deeper and go beyond surface-level insights to develop communication strategies and work that will drive them to [...]

By |2019-07-24T15:46:47+02:00Jul 24th, 2019|Industry news|Comments Off on How To Develop Campaigns That Will Change Behaviour

Ensuring Your Content Is Available On Kids’ Platforms Is The Key To Success

Andile Qokweni, Business Unit Manager at The MediaShop, says that most kids today are plugged into devices like TVs, tablets and smartphones well before they can even ride a bike. Most kids watch what they want across all these platforms when they want to, no longer by appointment. It’s all about options now! Ensuring your content is available on the platforms [...]

By |2019-07-24T15:45:36+02:00Jul 24th, 2019|Marketing|Comments Off on Ensuring Your Content Is Available On Kids’ Platforms Is The Key To Success

Consumers Influenced By Social Media In Their Food And Beverage Purchases

According to a recent Innova Market Insights consumer study, one in ten consumers in the US, Canada, Mexico, Spain, the Netherlands and Australia are influenced by social media in their food and beverage purchases. That number increases to a whopping one in five in China and India. In SA, the case is bound to be similar with more than 23 million [...]

By |2019-07-24T15:45:35+02:00Jul 24th, 2019|Branding|Comments Off on Consumers Influenced By Social Media In Their Food And Beverage Purchases

Social Media Is Decreasing Brand Relevance

According to Estelle Nagel, Marketing Manager: Gumtree SA, when social media first hit the radar of marketers, the possibilities seemed endless. Finally, marketing would be a true two-way conversation. Instead of speaking at consumers, marketers would speak with them. Advertisers praised the ability to narrowly target groups based on their interests and customer service embraced the new, instant channel (perhaps a [...]

By |2019-07-24T15:45:31+02:00Jul 24th, 2019|Advertising news|Comments Off on Social Media Is Decreasing Brand Relevance

Evolving Customer Experience In Practice

According to Derek Bose, Oracle Applications SA Country Leader and SADC Region Cluster Leader, globally, the shift towards automation is being driven by the need to increase agility and provide customers with a greater sense of immediacy. In the South African context, particularly in the tough economic environment businesses currently find themselves in, these drivers are coupled with a greater need [...]

By |2019-07-02T11:04:04+02:00Jul 2nd, 2019|Industry news|Comments Off on Evolving Customer Experience In Practice

Creative Excellence Equals Better Return On Advertising Spend

Two studies by Donald Gunn, who founded the Gunn index of creativity, have shown that 84 percent of campaigns that are highly-creative and award-winning ‘met or exceeded their clients’ objectives’ in terms of business growth. This research also shows that award-winning, highly creative advertising is more effective than average advertising. Peter Field, researching the same topic in the UK, found that [...]

By |2019-07-02T11:03:59+02:00Jul 2nd, 2019|#Loeries2019|Comments Off on Creative Excellence Equals Better Return On Advertising Spend

#ROOTS2019 Analyses Modern Based Marketing Trends

According to CEO of SPARK Media, Gill Randall, the latest ROOTS 2019 data that has just been released enables users to analyse and interpret the evidence-based discoveries of modern based marketing. These detail how marketers can communicate meaningfully to potential consumers, influence their decisions and ultimately their actions. Marketers, advertisers and brand growth specialists are in the business of building brands, [...]

By |2019-07-24T15:45:45+02:00Jul 2nd, 2019|Marketing|Comments Off on #ROOTS2019 Analyses Modern Based Marketing Trends

Brands Drive Creativity And Innovation Through Diversity

Louise Hefer, Business Unit Manager at The MediaShop, loves how South Africans can have a conversation around bananas and hear five different ways of what to eat it with from five different people. Not only does our power lie in our diversity but more importantly, our diversity of thought. Let’s face it, we naturally gravitate to people who look, think or [...]

By |2019-07-02T10:58:56+02:00Jul 2nd, 2019|Branding|Comments Off on Brands Drive Creativity And Innovation Through Diversity