Social Places Survey Shows That Online Reviews Continue To Grow Exponentially

Social Places has released the statistics from the second edition of their annual online Local landscape survey, which show that online reviews continue to grow exponentially and how businesses are managing these reviews have a direct impact on a business’s bottom line. These statistics offer insight into how South African consumers engage with businesses online, […]

By |2021-04-19T09:15:20+02:00Apr 15th, 2021|Branding|0 Comments

A Good Value Proposition Knows Its Target Market

Andrew Bourne, Regional Manager – MEA, Zoho Corp, says the ‘headline’ section of a website should carry your business’s value proposition. How well you communicate the core value and qualities of your product or service here will make the visitor want to keep scrolling, learn more about you and ultimately choose you over other competitors. Your […]

By |2021-04-19T09:15:26+02:00Apr 15th, 2021|Marketing|0 Comments

Delivering Quality Content To Email Subscribers Will Be The Cornerstone Of Any Successful Campaign

According to JD Engelbrecht, Managing Director of Everlytic, marketers know that the success of email campaigns comes down to the total number of engaged contacts. The ultimate return any organisation can hope for is to multiply the volume of its email distribution list by the engagement rate. But to build engagement, the recipient must first […]

By |2021-04-12T09:09:57+02:00Apr 8th, 2021|Industry news|0 Comments

Structure Your Rebrand To Be Research-Led

Tessa Nowosenetz and Christine Nyatsambo, KLA, say that working with the right market research partner before, during and after your rebranding process gives you access to consumer and sector insights that can enrich your efforts.  Car brand KIA claimed a Guinness World Record in early 2021, and it had nothing to do with cars. The 303 […]

By |2021-04-06T08:50:32+02:00Mar 30th, 2021|Branding|0 Comments

Making The Data Burden On Africa’s Cost-Conscious Mobile Community Lighter

Zubeida Goolam, director and chief creative officer at Valiant, says lite versions of mobile applications or apps have become increasingly popular across Africa and many other parts of the developing world, because these have smaller installation footprints and use less data compared to the regular app versions. Africa has a tremendous mobile adoption rate, with […]

By |2021-03-29T08:33:19+02:00Mar 25th, 2021|Industry news|0 Comments

Now Is The Time For Brands To Build And Leverage A Highly Engaged Audience

Jonathan Lumley, Head of Clients, Channels and Markets at immedia, says if community is the focus of your organisation, you have a superpower that can grow your bottom line. For brands, businesses and organisations that have audiences, members or communities, there is no better time than the present to build and leverage a highly engaged […]

By |2021-03-29T08:33:29+02:00Mar 25th, 2021|Branding|0 Comments

Marketers Should Embrace The Potential Of New Technologies And Champion Data-Driven Insights

Haydn Townsend, Managing Director at Accenture Interactive Africa, says an experience renaissance is afoot. Customers were already expecting more from brands, but now they are demanding it. The consumer behaviour shifts we are seeing today are not a blip and are likely to stay with us for a long time. Some have been in motion […]

By |2021-03-29T08:33:35+02:00Mar 24th, 2021|Customer Experience (CX)|0 Comments

Innovative And Engaging Digital Experiences Are Emerging For Brands And Advertisers

Grant Kruger, business lead ID/IT at LG Electronics South Africa, says in-store advertising is undergoing a significant digital transformation. As lockdown restrictions ease and retail spaces open up, there has never been a better time to take another look at digital signage. As the way we interact with the world around us becomes increasingly digital, […]

By |2021-03-29T08:33:45+02:00Mar 23rd, 2021|Digital Signage|0 Comments