Brands Should Use Data To Humanise Customer Relationships

Haydn Townsend, managing director of Accenture Interactive, says the push and pull between consumers’ desire to be known and their wish for privacy has increasingly become an issue for brands. Leading brands are now using data to humanise their customer relationships while learning where to draw the line between invasive and inventive. Many consumers feel brands […]

By |2021-01-22T08:32:40+02:00Jan 20th, 2021|Branding|0 Comments

Seven Trends To Realign Brand Fundamentals

Marcel Rossouw, Group Director for Fjord Johannesburg, part of Accenture Interactive, states that the pandemic has accelerated our adoption and collaboration with technology. The new normal looks more like the never normal and presents exciting opportunities for brands to embrace innovation using design thinking and technology.  Trend 1: The many faces of growth A fundamental reset button […]

By |2020-09-18T15:06:27+02:00Sep 15th, 2020|Branding|0 Comments