Addressing Consumers’ Rising Brand Expectations

According to Haydn Townsend, Managing Director for Accenture Interactive in Africa, alongside emphasis on hygiene and handwashing, people are seeking fitness classes online and returning to the weekly ‘big shop’ for the first time in years. People’s expectations of businesses and brands are rising – working out the implications will be critical to businesses’ survival. […]

Effective Adoption Of Digital Media Technologies Will Unlock Value

According to Accenture, local content alone will not be enough to stimulate more growth in the South African media market. The local media industry needs to evolve at a similar pace to the global industry, investing in digital capabilities and infrastructure, or risk being left behind. Additionally, significant network and infrastructure improvements are required to […]

By |2020-08-03T08:25:04+02:00Jul 28th, 2020|Digital marketing|0 Comments

Accenture Appoints New Head Of Interactive Business In Africa

Accenture has appointed Haydn Townsend to head Accenture Interactive in Africa, a new breed of agency that is digitally-focused, experience-led and engineered around experiences and outcomes. Vukani Mngxati, Chief Executive Officer of Accenture in Africa said, ‘It gives me great pleasure to announce the appointment of Townsend. He is an exceptional leader with solid cross-functional […]

By |2020-06-15T09:53:07+02:00Jun 10th, 2020|Industry news|0 Comments