A Diversified Mix Of Digital Channels Is Key To Maximising Reach

Shaun Frazao, Head of Digital and Content at Wavemaker South Africa, says digital channels offer great reach. However, everything you know about digital reach is wrong.  In its essence, an effective media plan ensures that you reach as much of the right audience as possible in the most cost-effective way. Driving engagement, building affinity and […]

By |2021-05-10T09:01:05+02:00May 5th, 2021|Industry news|0 Comments

Building A Strong Digital Marketplace Strategy Is Not Optional

Haydn Townsend, Managing Director at Accenture Interactive Africa, says small, agile companies are enjoying great success in digital marketplaces. As digitally native businesses that can evolve on the fly, these brands are capitalising on the multitude of shoppers on the likes of Amazon, Alibaba, click and collect models and food delivery ecosystems. However, a disruptive […]

By |2021-05-10T09:01:16+02:00May 3rd, 2021|Industry news|0 Comments

How To Unblock Your Marketing Campaigns From Ad-Blockers

Desiree Gullan, co-founder and executive creative director of G&G Digital, says ad-blockers present marketing professionals with a new challenge of how to break through the digital wall. One of the ways to do so is by crafting a digital strategy that speaks to modern generations, while resonating with the needs of older generations. What we […]

By |2021-05-10T09:02:22+02:00Apr 28th, 2021|Marketing|0 Comments

Now Is The Ideal Time To Showcase Your Client Service Abilities

Jedd Cokayne, Business Unit Manager at The MediaShop, says: ‘I am in my element now that we are starting to get a steady flow of professional sports on the box – I end up watching anything and everything that is thrown at me. I even watched the World Snooker Championships that surprisingly made for riveting […]

Making The Data Burden On Africa’s Cost-Conscious Mobile Community Lighter

Zubeida Goolam, director and chief creative officer at Valiant, says lite versions of mobile applications or apps have become increasingly popular across Africa and many other parts of the developing world, because these have smaller installation footprints and use less data compared to the regular app versions. Africa has a tremendous mobile adoption rate, with […]

By |2021-03-29T08:33:19+02:00Mar 25th, 2021|Industry news|0 Comments

Innovative And Engaging Digital Experiences Are Emerging For Brands And Advertisers

Grant Kruger, business lead ID/IT at LG Electronics South Africa, says in-store advertising is undergoing a significant digital transformation. As lockdown restrictions ease and retail spaces open up, there has never been a better time to take another look at digital signage. As the way we interact with the world around us becomes increasingly digital, […]

By |2021-03-29T08:33:45+02:00Mar 23rd, 2021|Digital Signage|0 Comments

Modern Marketing Digital TrendCamp: Principles On Building A Successful Brand Online

Our Modern Marketing Digital TrendCamp video features Adam Jayes, Head of Digital at Havas, who discusses how to build a successful brand online. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising, branding and marketing trends and topics. Send a 3-4 minute audible […]

By |2021-03-15T13:33:17+02:00Mar 10th, 2021|#ModernMarketingTrendCamp|0 Comments

Twitter’s Latest Product Offering And Its Implications For Brands

Kgavgelo Masenya, Media Planner at The MediaShop, discusses Twitter’s subscription model and wonders what would make people spend hard-earned money on tweets and where it will leave the advertising audience. Admittedly, I am quite passive when it comes to Twitter, occasionally logging on just to stay in touch with what is happening. But for many […]

By |2021-03-15T13:32:59+02:00Mar 9th, 2021|Social media|0 Comments