Large Indoor And Outdoor Digital LED Displays Being Showcased At Modern Marketing Expo

Digital media is one of the fastest growing sectors in the marketing and signage industry. Location, environment, compiling the correct content for a target audience and being aware of trends will help users implement a successful digital signage strategy. To reach your targeted audience, a marketing strategy is key. You should also be aware of trends […]

By |2023-07-28T16:27:13+02:00July 21st, 2023|Expo News|0 Comments

Put Some Skin In The Advertising Game

Stuart Walsh, Chief Strategy Officer at Grey Advertising Africa, says the lack of ‘skin’ in the game in advertising creates an unfortunate credibility gap, especially when advice involves the client spending more money. Every time you tell a client they should take more risks – that the greater the risk, the greater the reward – try […]

By |2021-02-01T09:28:08+02:00January 26th, 2021|Industry news|0 Comments
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