According to Murray Legg of Webfluential, with the advent of search engines and social media, brands can pinpoint search terms and who clicks on which content. Marketing has always been consumer-led. Since the birth of marketing in the early 20th century, brands have spent enormous resources trying to understand what people cared about and then crafting messages that spoke directly to [...]
According to Brent Haumann, Managing Director, Striata, typically, a customer engagement hub (CEH) framework can consist of 12 to 18 categories of functionality and can be enabled by as many different technologies. When it comes to orchestrating communication to drive engagement, an omnichannel engagement hub can be crucial. An omnichannel engagement hub, also known as a customer engagement hub (CEH) is [...]
Brent Haumann, Managing Director, Striata Africa says while there are all sorts of complicated formulae for calculating a customer experience (CX) score, there is a simpler solution. Given how important customer communication is to customer experience, it makes sense to simply measure engagement. Not only does doing so save organisations a lot of time and […]
The Loeries Committee has announced its new members for 2021. A key change was the announcement that the Loeries Committee will now include representation from Middle East and North Africa (MENA), West Africa and East Africa. The committee is the operational decision making body of the Loeries and is responsible for steering the organisation. The […]