Building A Strong Digital Marketplace Strategy Is Not Optional

Haydn Townsend, Managing Director at Accenture Interactive Africa, says small, agile companies are enjoying great success in digital marketplaces. As digitally native businesses that can evolve on the fly, these brands are capitalising on the multitude of shoppers on the likes of Amazon, Alibaba, click and collect models and food delivery ecosystems. However, a disruptive […]

By |2021-05-10T09:01:16+02:00May 3rd, 2021|Industry news|0 Comments

Products Become Brands When Consistency Is Ensured

According to Johan Kruger, Head of Context at Consulta, a brand promise happens on a subconscious level when someone or something becomes trusted by consistently delivering a good experience. It happens repeatedly, creating the expectation – even if on a sub-conscious level – that it will always be so. This branded experience happens spontaneously and is […]

By |2021-02-26T09:00:12+02:00Feb 23rd, 2021|Customer Experience (CX)|0 Comments

Addressing Consumers’ Rising Brand Expectations

According to Haydn Townsend, Managing Director for Accenture Interactive in Africa, alongside emphasis on hygiene and handwashing, people are seeking fitness classes online and returning to the weekly ‘big shop’ for the first time in years. People’s expectations of businesses and brands are rising – working out the implications will be critical to businesses’ survival. […]