Five Brand Communication Strategy Tips

Lerato Songelwa, deputy managing director at Hill+Knowlton Strategies South Africa, shares tips on what brands and communicators should consider to be part of their communication strategy for the year ahead. Over the last year, business communications became extremely challenging as companies had to quickly adopt new lines of communication to coordinate teams and meet the […]

By |2021-02-12T09:06:58+02:00Feb 9th, 2021|Branding|0 Comments

Beware The Pitfalls Of Brand Purpose

Myles George, Global NeedScope Director, says that not so long ago, it seemed quite straightforward for companies to align with a purpose. Corporate social responsibility meant giving back in some way. For many companies it was a way they could drive their reputation and give their employees the opportunity to contribute to a worthy cause. It […]

By |2020-11-13T09:01:07+02:00Nov 11th, 2020|Industry news|0 Comments