Now Is The Perfect Opportunity For Brands To Truly Engage With The Youth

In the past few years, young people lived in the moment and it was all about experiences. Now, the lockdown has given them time to reflect on what is more important, making them ultra-intentional about their choices, states Ronen Aires, Founder and CEO of Student Village. Brands need to be on board with supporting youth, […]

By |2020-09-14T09:13:02+02:00September 8th, 2020|Branding, Customer Experience (CX)|0 Comments

Brand Relevance Beyond A Crisis

According to Jennifer Perry, Senior Director, Cognitive Science and Audience Strategy at Acceleration, agile brands are building the human understanding it takes to create long-lasting experiences that will linger with consumers after the current crisis. The Covid-19 pandemic means that most organisations are preoccupied simply with keeping the lights on and their doors open. But […]

By |2020-07-06T08:31:04+02:00June 30th, 2020|Industry news|0 Comments

Keeping Brands Relevant For The Next Normal

Kelly Moses, Regional Communications Manager at Dentsu Aegis Network SSA, states that the moves to different Levels of the Covid-19 lockdown in South Africa will create a dramatic shift in operations across local industries. The physical movements of consumers will start changing again and the way they interact with brands will continue to evolve. Marketers are […]

By |2020-06-29T08:58:56+02:00June 23rd, 2020|Branding, Marketing|0 Comments
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