Adopting A Marketing Approach That Connects Brands With Customers

According to Percy Shangase, Managing Owner at Amashuku Marketing Solutions, now more than ever, marketers need to be intentional in their efforts to harness an insights-infused multiple disciplinary marketing approach to connect with their customers, who are shrinking owing to eroding discretionary spend. 2020 was the year to learn from, despite business closures, retrenchments, erosion […]

By |2021-01-22T08:32:32+02:00Jan 20th, 2021|Industry news|0 Comments

Beware The Pitfalls Of Brand Purpose

Myles George, Global NeedScope Director, says that not so long ago, it seemed quite straightforward for companies to align with a purpose. Corporate social responsibility meant giving back in some way. For many companies it was a way they could drive their reputation and give their employees the opportunity to contribute to a worthy cause. It […]

By |2020-11-13T09:01:07+02:00Nov 11th, 2020|Industry news|0 Comments