Navigating The Future Of Customer Experience

According to Greg Gatherer, Account Manager at Liferay, companies must find innovative ways to distinguish their offerings through the entire customer lifecycle, including later stages that still have untapped opportunities for engagement. In today’s competitive world, brand loyalty is no longer a guarantee for digital businesses. Customers are increasingly making purchases based on the experience that companies offer, rather than on [...]

By |2021-11-24T09:11:25+02:00Nov 24th, 2021|Industry news|0 Comments

Now Is The Time For Brands To Build And Leverage A Highly Engaged Audience

Jonathan Lumley, Head of Clients, Channels and Markets at immedia, says if community is the focus of your organisation, you have a superpower that can grow your bottom line. For brands, businesses and organisations that have audiences, members or communities, there is no better time than the present to build and leverage a highly engaged […]

By |2021-03-29T08:33:29+02:00Mar 25th, 2021|Branding|0 Comments

Is Disruptive Innovation A Strategic Error Or Best Practice?

According to Mark Barden, partner at eatbigfish, not understanding whether you are creating a long-term, defensible business model could be a strategic error that catches up with you once every entrepreneur in town sees how easy it is to copy your technical capabilities. ‘Disruption’ has become such a buzzword, pervading everything from the hotel industry […]

By |2021-02-26T08:59:32+02:00Feb 24th, 2021|Branding|0 Comments

Valiant Expands Digital Services With Brand Relaunch

As a 51% black female-owned digital-first agency, the partners have reshaped BrandTruth//DGTL as Valiant, and the newly named company has an even deeper layer of services to help clients across Africa grow and to deliver business results that matter. Valiant’s extended set of digital services include: Valiant Connect, Valiant Performance and Valiant Production. The agency offers […]

By |2021-02-26T09:00:06+02:00Feb 24th, 2021|Industry news|0 Comments

The Human Element Enhances Communication Between Brands And Audiences

According to Zubeida Goolam, Chief Creative Officer at Valiant, the adoption of new technologies should only eliminate communication barriers between the brand and its audience, not worsen the experience. The human element is always key to transformation. Transformation in digital marketing must begin internally to leverage external opportunities. It is up to the organisation to […]

By |2021-02-26T08:59:43+02:00Feb 23rd, 2021|Branding, Digital marketing|0 Comments

Public Relations A Crucial Element In Brand Communication During A Pandemic

According to Obren Msuku, Managing Director of Msuku Media, the big strategic question as we enter 2021 surely must be not how to slash all costs, but how to optimise spend in areas that help the business survive the current crisis while still positioning itself for future growth. Within the realm of brand communication, public […]

By |2021-02-12T09:06:33+02:00Feb 10th, 2021|Branding, Marketing|0 Comments

Online Users Open To New Social Media Networks

According to Meltwater, in the midst of the Covid-19 pandemic, new social media platforms have been welcomed with open arms by online users, in the search for new and meaningful ways to connect differently to the usual social media platforms like Instagram and Facebook.  Although Telegram, Omegle and Clubhouse existed long before the pandemic, 2020 […]

By |2021-02-01T09:27:57+02:00Jan 27th, 2021|Digital marketing|0 Comments