How To Maintain Brand Health

According to Paula Sartini, founder and CEO at BrandQuantum, as a starting point, companies need to assess their brand health and determine if they are still relevant in the market today. To achieve this they need to understand what is important to their customers today and evaluate if their brand purpose and brand promise are still relevant for today’s discerning consumers. [...]

By |2021-08-15T13:32:50+02:00August 15th, 2021|Industry news|0 Comments

The Balance Between Customer Privacy And Personalised Targeting

Paula Sartini, founder and CEO at BrandQuantum, discusses the need for striking the balance between customer privacy and intimacy/personalised advertising. While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this […]

By |2021-01-22T08:33:06+02:00January 19th, 2021|Digital marketing|0 Comments

Building Brand Trust Through Customer Experience And Privacy

Paula Sartini, founder and CEO at BrandQuantum International, states that privacy management is critical, not only as a compliance tool for legal and compliance practitioners but also as a tool for building trust with customers. As such, marketers have to be involved in privacy programmes to establish trust and deliver the best user experience to […]

By |2020-10-09T09:30:00+02:00October 7th, 2020|Branding|0 Comments

Maintaining Consumer Trust Through Brand Purpose

According to Paula Sartini, founder and CEO at BrandQuantum, many marketing departments are questioning whether they should continue with the planned advertising campaigns and risk being seen as insensitive to the current situation, or go dark when customers are looking for familiarity and stability. History shows us that companies typically opt to go dark during […]

By |2020-08-17T08:40:35+02:00August 12th, 2020|Branding|0 Comments

The Psychology Behind Brand Consistency

According to Paula Sartini, founder and CEO at BrandQuantum, people invest a significant amount of time and effort in selecting the right company to meet their needs, from the brands selected when purchasing groceries to important matters such as life insurance and investments.  This time is invested upfront in the hopes that the person can […]

By |2020-06-29T08:58:50+02:00June 24th, 2020|Branding|0 Comments
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