The Balance Between Customer Privacy And Personalised Targeting

Paula Sartini, founder and CEO at BrandQuantum, discusses the need for striking the balance between customer privacy and intimacy/personalised advertising. While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this […]

By |2021-01-22T08:33:06+02:00Jan 19th, 2021|Digital marketing|0 Comments

Building Brand Trust Through Customer Experience And Privacy

Paula Sartini, founder and CEO at BrandQuantum International, states that privacy management is critical, not only as a compliance tool for legal and compliance practitioners but also as a tool for building trust with customers. As such, marketers have to be involved in privacy programmes to establish trust and deliver the best user experience to […]

By |2020-10-09T09:30:00+02:00Oct 7th, 2020|Branding|0 Comments

Maintaining Consumer Trust Through Brand Purpose

According to Paula Sartini, founder and CEO at BrandQuantum, many marketing departments are questioning whether they should continue with the planned advertising campaigns and risk being seen as insensitive to the current situation, or go dark when customers are looking for familiarity and stability. History shows us that companies typically opt to go dark during […]

By |2020-08-17T08:40:35+02:00Aug 12th, 2020|Branding|0 Comments

The Psychology Behind Brand Consistency

According to Paula Sartini, founder and CEO at BrandQuantum, people invest a significant amount of time and effort in selecting the right company to meet their needs, from the brands selected when purchasing groceries to important matters such as life insurance and investments.  This time is invested upfront in the hopes that the person can […]

By |2020-06-29T08:58:50+02:00Jun 24th, 2020|Branding|0 Comments