The Transformational Role Of Marketing Leaders In Times Of Crisis

According to Samrat Sharma, John Rolston and Tom Birtwhistle from strategy+business (a PwC division), long before the novel coronavirus paralysed businesses globally, the chief marketing officer’s (CMO) role was evolving in scope, focus and sometimes name. New titles such as chief growth officer and chief customer officer emerged to reflect the redefined, more transformational role of […]

By |2021-02-05T12:26:33+02:00Feb 3rd, 2021|Marketing|0 Comments