Advice On Leadership From Top Businesswomen

Four of South Africa’s prominent businesswomen share their best advice for female professionals this Women’s Month. Accept The Fact That The Journey Will Have Its Ups And Downs According to Veronica Moleele, CEO of Penquin Marketing Agency, accepting the fact that success is not linear is vital. ‘I had a period earlier this year where […]

By |2023-08-14T12:00:56+02:00August 10th, 2023|Local News|0 Comments

Leading With Purpose Unlocks Potential

Nontokozo Madonsela, Group Chief Marketing Officer at Momentum Metropolitan Holdings, addresses how to lead with purpose, using three lessons we can take from the movie, Jerry Maguire. Nearly 30 years after its release in 1996, Jerry Maguire is still one of the most quotable movies of all time. Who can forget, ‘Show me the money’? […]

By |2023-07-12T11:03:02+02:00July 6th, 2023|Trends|0 Comments

Why Inter-Agency Collaboration Can Benefit Businesses In The Long Run

According to Hustle Media, there are benefits of collaborating with industry peers. Not only can such partnerships lead to greater outcomes, but they can also promote more stability and longevity within the industry. Sharing resources and expertise through inter-agency collaboration can lead to significant cost savings, improved productivity, and increased efficiency. For example, agencies can […]

By |2023-05-11T14:47:03+02:00May 4th, 2023|Trends|0 Comments

The Most Significant Developments From Social Media And Programmatic Platforms In 2021

Natascha Torres, Head of Digital Strategy at +OneX, says TikTok and Google Performance Max unlocked new possibilities for South African brands. Over the past year, social media and programmatic platforms have launched a range of powerful new features and tools for digital marketers and advertisers in their efforts to capture a large slice of businesses’ ad spending. Facebook, which changed its [...]

By |2021-12-15T17:24:58+02:00December 15th, 2021|Industry news|0 Comments

Navigating The Future Of Customer Experience

According to Greg Gatherer, Account Manager at Liferay, companies must find innovative ways to distinguish their offerings through the entire customer lifecycle, including later stages that still have untapped opportunities for engagement. In today’s competitive world, brand loyalty is no longer a guarantee for digital businesses. Customers are increasingly making purchases based on the experience that companies offer, rather than on [...]

By |2021-11-24T09:11:25+02:00November 24th, 2021|Industry news|0 Comments

Empathy Is Key To Demonstrating A Brand’s Commitment To Authenticity

According to Reagan Kok, Hoorah Digital CEO, it is worth interrogating what exactly is meant by empathy in the context of business generally and marketing and advertising specifically. Empathy is the ability to understand or share another person’s feelings or experiences. By implication, this suggests that empathy in the business context is about placing the needs and desires of the customer [...]

By |2021-10-24T09:54:58+02:00October 24th, 2021|Industry news|0 Comments

Digital First Impressions Matter Far More Than You Think

Brent Haumann, Managing Director, Striata, says research shows that you have just seven seconds to make a first impression. In today’s world, chances are that the first time a customer comes across your business, it won’t be through an advert or a shopfront, but online. That digital first impression matters far more than you might think. As is the case in [...]

By |2021-10-18T08:56:37+02:00October 18th, 2021|Industry news|0 Comments

How Marketers Can Navigate The ‘Next Normal’

The Nedbank IMC 2021 conference paper was developed from the highly successful virtual conference of the same name that attracted more than 1300 delegates across 14 countries. The paper details a practical roadmap for marketers to get back to the basics, to flex their creative muscles and to reimagine their role in business. ‘You don’t need me to tell you that [...]

By |2021-09-20T10:25:37+02:00September 20th, 2021|Industry news|0 Comments

Increasing Intrinsic Incentives Creates True Customer Loyalty

Glenn Gillis, CEO of Sea Monster, says the problem with most loyalty programmes is that they are better categorised as rewards programmes. These are built around the concept of extrinsic incentives or, more simply, the external reasons or rewards that motivate the buyer. For example, a shopper would collect points for making a purchase and […]

By |2021-05-10T09:01:30+02:00April 28th, 2021|Marketing|0 Comments

Strategically Using Data To Optimise Customer Experience

Inovo CEO Wynand Smit says detailed analytics, which is only possible with good data, can drive efficiencies throughout the business. Optimising customer experience (CX) by leveraging emerging and new technology results in a host of positive spin-offs for businesses but it must be approached in a methodical and strategic manner. Every intervention or technology application relies […]

By |2021-05-10T09:02:01+02:00April 28th, 2021|Industry news|0 Comments
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