Understanding A Customer Helps To Deliver Tailor-Made Customer Experiences

Candice Lee Reeves, senior digital copywriter at Everlytic, states that unless you understand who your customers are and what they really want, you will have a difficult time knowing how to give them an experience that brings them joy. Start by creating client personas for the types of clients you work with. You can also run […]

Hyper-Personalisation Is A Key Tool In Delivering Customised Content

Candice Lee Reeves, Senior Digital Copywriter at Everlytic, asks: how do you personalise and deliver customised content to a large, broad and varied customer base? In today’s ‘noisy’ online sphere, the best way to differentiate a business is by delivering a personalised experience – the first rule of marketing is knowing your audience, after all. […]

By |2020-07-27T09:23:19+02:00Jul 22nd, 2020|Industry news, Marketing|0 Comments