Trends That Will Define The PR And Communications Industry In 2024

As we face large-scale problems like extreme weather events, political unrest and cyber threats, organisations of all sizes and across all sectors are recognising the need for proactive communication strategies. Beki Zondo and Kutloano Makgoro from Serufe outline trends that will be important in the public relations industry for the year.  1. AI-Enhanced Data Analytics In the dynamic realm of public [...]

By |2024-02-16T16:37:22+02:00January 19th, 2024|Trends|0 Comments

The Most Significant Developments From Social Media And Programmatic Platforms In 2021

Natascha Torres, Head of Digital Strategy at +OneX, says TikTok and Google Performance Max unlocked new possibilities for South African brands. Over the past year, social media and programmatic platforms have launched a range of powerful new features and tools for digital marketers and advertisers in their efforts to capture a large slice of businesses’ ad spending. Facebook, which changed its [...]

By |2021-12-15T17:24:58+02:00December 15th, 2021|Industry news|0 Comments

Navigating The Future Of Customer Experience

According to Greg Gatherer, Account Manager at Liferay, companies must find innovative ways to distinguish their offerings through the entire customer lifecycle, including later stages that still have untapped opportunities for engagement. In today’s competitive world, brand loyalty is no longer a guarantee for digital businesses. Customers are increasingly making purchases based on the experience that companies offer, rather than on [...]

By |2021-11-24T09:11:25+02:00November 24th, 2021|Industry news|0 Comments

Empathy Is Key To Demonstrating A Brand’s Commitment To Authenticity

According to Reagan Kok, Hoorah Digital CEO, it is worth interrogating what exactly is meant by empathy in the context of business generally and marketing and advertising specifically. Empathy is the ability to understand or share another person’s feelings or experiences. By implication, this suggests that empathy in the business context is about placing the needs and desires of the customer [...]

By |2021-10-24T09:54:58+02:00October 24th, 2021|Industry news|0 Comments

Digital First Impressions Matter Far More Than You Think

Brent Haumann, Managing Director, Striata, says research shows that you have just seven seconds to make a first impression. In today’s world, chances are that the first time a customer comes across your business, it won’t be through an advert or a shopfront, but online. That digital first impression matters far more than you might think. As is the case in [...]

By |2021-10-18T08:56:37+02:00October 18th, 2021|Industry news|0 Comments

Digital Experience Platforms And What They Imply For Africa

According to Ndagi Job Goshi, GM Liferay Africa, thanks to the ubiquity of consumer technology, nearly all customer experiences are – at least to some degree – digital. So, in order to stay competitive, organisations need to provide the best possible digital experiences. Around the globe, companies have come to realise that the things most likely to set them apart from [...]

By |2021-09-27T10:21:54+02:00September 27th, 2021|Industry news|0 Comments

How Marketers Can Navigate The ‘Next Normal’

The Nedbank IMC 2021 conference paper was developed from the highly successful virtual conference of the same name that attracted more than 1300 delegates across 14 countries. The paper details a practical roadmap for marketers to get back to the basics, to flex their creative muscles and to reimagine their role in business. ‘You don’t need me to tell you that [...]

By |2021-09-20T10:25:37+02:00September 20th, 2021|Industry news|0 Comments

Catering To The Always-Connected Generation

According to Andrew Bourne, Regional Manager, Africa, Zoho Corp, customer engagement entails actively engaging with an audience through messaging that interests, educates or helps them, as well as encouraging two-way communication with your business. The term ‘customer engagement’ is arguably one of the biggest buzzwords in today’s business landscape. It is so widely used that when many people hear the phrase, [...]

By |2021-09-13T08:43:11+02:00September 13th, 2021|Industry news|0 Comments

The Continuing Evolution Of Marketing

According to Murray Legg of Webfluential, with the advent of search engines and social media, brands can pinpoint search terms and who clicks on which content. Marketing has always been consumer-led. Since the birth of marketing in the early 20th century, brands have spent enormous resources trying to understand what people cared about and then crafting messages that spoke directly to [...]

By |2021-09-13T08:37:04+02:00September 13th, 2021|Industry news|0 Comments

The Importance Of Improving Customer Experience Through Digital Transformation

Jacques du Bruyn, MD, Flume Digital Marketing and PR, says customer experience as a concept is not new. It has been around since the modernisation of business and has been at the forefront of product and service innovations for decades. After all, everything that a business does is for its customers and clients fall under this umbrella. One only has to [...]

By |2021-09-12T12:55:10+02:00September 12th, 2021|Industry news|0 Comments
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