Five Brand Communication Strategy Tips

Lerato Songelwa, deputy managing director at Hill+Knowlton Strategies South Africa, shares tips on what brands and communicators should consider to be part of their communication strategy for the year ahead. Over the last year, business communications became extremely challenging as companies had to quickly adopt new lines of communication to coordinate teams and meet the […]

By |2021-02-12T09:06:58+02:00Feb 9th, 2021|Branding|0 Comments

2021 Social Media Megatrends

Social Media 101’s managing director, Leandri Janse van Vuuren, and Sabrina Andreucci, strategic director, look at the social media megatrends for this year, and what brands need to do to flourish in this space. In July 2020, social media users surpassed 4.75 billion, which is more than half the global population, with 346 million new users […]

By |2021-01-13T10:09:42+02:00Jan 12th, 2021|Digital marketing|0 Comments

Tips For Creating Engaging Content

Zubeida Goolam, co-founder and creative partner at Brandtruth//DGTL, discusses the apps and other technologies available to create engaging content. With well over 100 days of a nationwide lockdown, can this still be considered the new way of life, given that it is likely to last for the foreseeable future? With locals adjusting to work-from-home or more […]

By |2020-09-28T08:41:25+02:00Sep 22nd, 2020|Branding, Marketing|0 Comments

Effective Adoption Of Digital Media Technologies Will Unlock Value

According to Accenture, local content alone will not be enough to stimulate more growth in the South African media market. The local media industry needs to evolve at a similar pace to the global industry, investing in digital capabilities and infrastructure, or risk being left behind. Additionally, significant network and infrastructure improvements are required to […]

By |2020-08-03T08:25:04+02:00Jul 28th, 2020|Digital marketing|0 Comments