Reimagining Innovation And Creativity In The Time Of The Coronavirus

According to Shaune Jordaan, CEO of Hoorah Digital, the internet and social media, which make information readily available in a scenario completely at odds with our reality 25 years ago, are meanwhile feeding rather than quelling the global state of panic. Coronavirus is, arguably, like nothing we’ve experienced in recent history. It’s both remarkable and […]

By |2020-04-28T09:20:25+02:00Apr 20th, 2020|Advertising news, Industry news|0 Comments

A Rise In Media Consumption During Lockdown

Lukanyo Bushwana, Strategist at The MediaShop, says as the old adage goes ‘one man’s loss is another man’s gain’. Any global pandemic is bound to cause distress and uncertainty, causing people to be socially isolated, limiting their exposure to certain mediums and increasing consumption of others. According to Nielsen, staying put in our homes can […]

By |2020-04-14T10:18:04+02:00Apr 7th, 2020|Advertising news, Branding|0 Comments

Possible Jail Time For Coronavirus Fake News Spreaders

The Minister for Cooperative Governance and Traditional Affairs, Dr Nkosazana Dlamini-Zuma, set out the Regulations in terms of Section 27 (2) of the Disaster Management Act. According to the Government Gazette, ‘Any person who publishes any statement, through any medium, including social media, with the intention to deceive any other person about— (a) COVID-19; (b) […]

By |2020-04-06T09:58:12+02:00Mar 31st, 2020|Industry news|0 Comments

Creativity Saves The World Post #Coronavirus

Rohan Reddy, Executive Creative Director for the McCann Africa network, says just three months ago, most had never heard of ‘the Coronavirus’, but now it is a household word. In response, countries are shutting their borders, denying visas and grounding airlines. Schools and universities are closing, supermarket shelves are being emptied of everything from toilet […]

By |2020-04-06T10:30:32+02:00Mar 30th, 2020|Advertising news|0 Comments

Modern Marketing COVID-19 Response

It is crucial that events around the globe are cancelled or postponed to slow down the spread of COVID-19. The following events have taken these steps, Nedbank IMC 2020, Prism Awards 2020, Cannes Lions International Festival of Creativity, American Association of Advertising Agencies and Advertising Week Europe to name a few. Despite the economic costs involved in this decision, the […]

By |2020-03-20T08:55:29+02:00Mar 19th, 2020|Marketing, Modern Marketing expo|0 Comments