These are unprecedented times. COVID-19 is having a major impact on our way of life, with governments around the world introducing nationwide lockdowns. We hope you and your loved ones are all safe – your health and the health of those around you should be the priority at this time. From Modern Marketing, we want […]
It is crucial that events around the globe are cancelled or postponed to slow down the spread of COVID-19. The following events have taken these steps, Nedbank IMC 2020, Prism Awards 2020, Cannes Lions International Festival of Creativity, American Association of Advertising Agencies and Advertising Week Europe to name a few. Despite the economic costs involved in this decision, the […]
According to Chris Botha, Group Managing Director at Park Advertising, audience equals income. This equation has been true in the media game for years. In theory, it all makes sense. We’re all familiar with the concept of ‘clickbait’ (content whose main purpose is to attract attention and encourage visitors to click on a link to […]