Public Relations A Crucial Element In Brand Communication During A Pandemic

According to Obren Msuku, Managing Director of Msuku Media, the big strategic question as we enter 2021 surely must be not how to slash all costs, but how to optimise spend in areas that help the business survive the current crisis while still positioning itself for future growth. Within the realm of brand communication, public […]

By |2021-02-12T09:06:33+02:00Feb 10th, 2021|Branding, Marketing|0 Comments

Exceed Customer Expectations To Increase Online Conversion Rates

According to Bluegrass Digital CEO, Nick Durrant, to earn long term trust and loyalty, business leaders must raise the bar and exceed customer expectations. This is the greatest challenge and can only be achieved by giving customers exactly what they expect – and even more. Understanding user expectations and designing the entire user experience towards […]

By |2020-03-09T09:49:40+02:00Mar 4th, 2020|Digital marketing|0 Comments