Brands Should Use Data To Humanise Customer Relationships

Haydn Townsend, managing director of Accenture Interactive, says the push and pull between consumers’ desire to be known and their wish for privacy has increasingly become an issue for brands. Leading brands are now using data to humanise their customer relationships while learning where to draw the line between invasive and inventive. Many consumers feel brands […]

By |2021-01-22T08:32:40+02:00Jan 20th, 2021|Branding|0 Comments