Embracing Technology Is A Strategic Imperative For Retailers

According to Times 3 Technologies, having a robust tech foundation is no longer a nice to have, it has become a must-have as retailers look to do things differently without blowing their budgets. By optimising everything from inventory management and order fulfilment to finances, supply chain and customer engagement, the right Enterprise Resource Planning (ERP) […]

By |2023-06-29T12:37:32+02:00June 28th, 2023|Trends|0 Comments

Digital First Impressions Matter Far More Than You Think

Brent Haumann, Managing Director, Striata, says research shows that you have just seven seconds to make a first impression. In today’s world, chances are that the first time a customer comes across your business, it won’t be through an advert or a shopfront, but online. That digital first impression matters far more than you might think. As is the case in [...]

By |2021-10-18T08:56:37+02:00October 18th, 2021|Industry news|0 Comments

Addressing Consumers’ Rising Brand Expectations

According to Haydn Townsend, Managing Director for Accenture Interactive in Africa, alongside emphasis on hygiene and handwashing, people are seeking fitness classes online and returning to the weekly ‘big shop’ for the first time in years. People’s expectations of businesses and brands are rising – working out the implications will be critical to businesses’ survival. […]

By |2021-02-12T09:06:39+02:00February 10th, 2021|Branding, Customer Experience (CX)|0 Comments

Modern Marketing Digital TrendCamp: What Customers Want Brands To Do During Lockdown

Our Modern Marketing Digital TrendCamp video features Ryan McFadyen, Head of Strategy at HaveYouHeard, whose video takes us through survey results of what customers want brands to do during the lockdown. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 minute […]

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