How Is Online Ad Viewability Affected?

According to Ad Operations Lead at OleConnect Cape Town, Daniel Schmidt, viewability has been a buzzword in the advertising industry for a number of years. Clients want their ads to be seen by prospective buyers and agencies have been selling them ‘viewability solutions’. It is interesting to note that agencies use demand-side platforms (DSPs) as […]

By |2020-10-23T08:57:41+02:00Oct 20th, 2020|Digital marketing|0 Comments