Measuring The Lifetime Value Of Customers Through Marketing

Grant Lapping, MD at DataCore Media, suggests that companies should be moving towards measuring the lifetime value of the customers they convert through their digital campaigns and channels. This is easier said than done because it demands that digital agencies look beyond digital campaign data and also draw on company-owned insights about their customer base. […]

By |2021-02-01T09:28:01+02:00Jan 27th, 2021|Marketing|0 Comments

Migration To Digital Media And Channels Creates Exciting Opportunities For Marketers

According to Grant Lapping, Managing Director at DataCore Media, getting the full value from consumer data may require a mental shift for some marketers. The data is only truly valuable when it is used to create more personalised customer engagements and experiences. If brands continue to push out generic campaigns rather than messages targeted to […]

Use The Right Tools To Understand How Different Channels Lead To Conversion

Grant Lapping, Managing Director at DataCore Media, says it is easy to fixate on the wrong data, to misinterpret what the data means, or to use the wrong tools for the job. Marketers know that a customer’s journey from their first exposure to the brand to a conversion event will generally involve a number of touchpoints […]

AI Is An Opportunity To Hyper-Personalise Advertising On A Big Scale

According to Natascha Torres, digital strategist at DataCore Media, one of the most exciting opportunities an age of big data and artificial intelligence (AI) holds for marketers is the ability to hyper-personalise advertising on a massive scale. The tools we have at our disposal make it increasingly viable to customise messaging and creative on digital platforms […]

By |2020-07-20T09:00:16+02:00Jul 14th, 2020|Industry news|0 Comments

Retail Industry Needs Consistent CX Across All Channels

According to Grant Lapping, Managing Director at DataCore Media, the retail industry is becoming increasingly critical when it comes to delivering tailored offerings that meet the needs and interests of individuals. A blanket approach to marketing is simply no longer sufficient. The retail industry faces the challenge of delivering a consistent customer experience (CX) across […]

By |2020-06-08T11:15:09+02:00Jun 3rd, 2020|Retail news|0 Comments