Visceral Creativity At the #Loeries2020

Katherina Tudball, creative director at Superunion London and one of the speakers on the first day of the #Loeries2020 Creative Week, addressed visceral creativity. She said that during her time as a designer, there is one word that sums up her approach to creativity, and that is ‘ideas’. ‘What I mean is that conceptual thinking is […]

By |2020-11-20T11:34:22+02:00Nov 19th, 2020|#Loeries2020|0 Comments

Pernod Ricard Partners With Springbok Stalwarts For #SisonkeMzansi Campaign

On 11 November 2020, Modern Marketing attended Pernod Ricard South Africa’s launch of the #SisonkeMzansi campaign at their offices Woodmead. Pernod Ricard will be ‘gifting different’ this festive season by investing in the local economy through the campaign. The company has partnered with Springbok stalwarts Siya Kolisi and Cheslin Kolbe. The duo will be encouraging […]

By |2020-11-20T11:35:58+02:00Nov 19th, 2020|Advertising news|0 Comments